Marketing Automation

A customer doesn’t just mindlessly purchase a product or service. They go through an entire journey, from discovering your brand,...

You know accessibility matters. You probably wouldn’t be on this page if you didn’t already know that it’s important to...

Welcome back to Creators Unlocked, a series where we interview creators about their best practices. Today, we’re spotlighting Lloyd George,...

By Sean Tinney June 8, 2023 As the U.S. prepares to celebrate Independence Day, there’s another holiday trend Americans can...

In 2023, most businesses comprehend the immense benefits of investing in content.  Survey data indicates that 83% of very successful...

Zero-party (0p) data marketing transforms how ecommerce brands engage with customers. By collecting data directly from consumers, brands can provide...

Building charts and graphs are one of the best ways to visualize data in a clear and comprehensible way. However,...

Becoming customer-centric is not just a one-time priority; it's a continuous process. Or at least it should be if you...

Today, Act-On launches an exciting new feature for our core marketing automation platform: Act-On AI Create. This new feature allows...

One of the most prominent challenges marketers face today is getting the attention of the distracted consumer. For decades, marketers...