Marketing Automation

What is a Customer Journey?  When talking about a customer journey, it refers to the customer’s complete experience when interacting...

At Buffer, one of our core values is Focus on Self-Improvement. But a value on its own doesn’t create action....

Newsletter design directly impacts engagement rates. With most subscribers now opening emails on mobile devices, newsletters must be designed with...

The newsletter platform and social media site, Substack, has become one of the hottest spaces for online creators—and now brands...

Key takeaways ✨Email marketers face numerous challenges in 2025 including low engagement rates, data quality issues, accurately measuring ROI, and...

Managing finances, tracking projects, or leveling up team communication? Whether you're updating expenses in QuickBooks Online, organizing tasks with Asana,...

Elevate Web Marketing with Real-time Web Push Here are the recommended reads for this week and why they matter: This week’s stories explore how...

For a long time, I treated LinkedIn like a platform to drop the occasional career update — not a platform...

If missed appointments, mismanaged invoices, and fragmented customer communication are draining your revenue, it’s time to consider implementing a CRM...

So near, and yet so far. That's the feeling more often than not when trying to get apps to work...