Marketing Automation

Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid...

After you wrap a jam-packed call with a prospect or customer, trying to recall every detail you discussed so you...

Re-engage your churned customers with this guide Why it Matters: For sportsbook marketers, these insights can help pinpoint exactly where...

Monday: You're drowning in email marketing tutorials, overwhelmed by automation builders, and your subscriber list is still at zero. Next...

With college enrollment trending downward and experts anticipating a “demographic cliff” in 2025 — having a higher education CRM is...

We use software to make our lives easier. But these tools—just like the businesses and people who use them—often come...

Elevate Web Marketing with Real-time Web Push Here are the recommended reads for this week and why they matter: This week’s stories explore the...

Posting top-notch content that your audience can connect with should always be your first priority for Instagram growth. But when...

Looking for the most cost-effective email marketing setup? Some businesses waste $1,200+ on DIY failures or overpay agencies. Here's the...

For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the...