Marketing Automation

Anyone who’s worked with SQL knows the love-hate relationship that comes with it. SQL is powerful, standardized, and expressive—but it’s...

There has never been a bigger moment in history when brand differentiation was more important. The channels we relied on...

At Zapier, everyone works remotely—so Slack is our central hub for communication. And one of our favorite ways to get...

Your Facebook lead just filled out your form. How long until they get your first email? If the answer is...

I wasn’t always an Apple user. Two decades ago, my desk was dominated by Microsoft Windows machines, Office applications, and...

If you run or market a consulting firm, you already know email isn’t just a channel — it’s your relationship...

Cross channel alchemy is about strategically integrating different marketing channels to create a unified and effective customer experience. In this...

Some of the world's most critical infrastructure runs on technology that predates the internet. Updating it is risky and complex,...

Higher-ed marketers are entering a now-or-never moment. Rising acquisition costs, the demographic cliff of traditional students, and intensifying scrutiny from university leadership...

TL;DR: Loop marketing enhances inbound marketing for the AI era by adding four continuous stages (Express, Tailor, Amplify, Evolve) that...