Marketing Automation

At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar...

Working at Zapier, I've seen firsthand how powerful AI automation can be when it connects your people, tools, AI, and...

Take your customer segmentation to the next level with our advanced guide Why it Matters: Optimove’s July 2025 iGaming Pulse...

This week, I searched for a lip balm and found that two of the suggested posts were from Instagram.And it’s...

With advances in technology and evolving media consumption habits over the years, publishers are no strangers to business model pivots...

Enterprise AI initiatives are stalling. What starts as a promising pilot often collapses under the weight of implementation complexity and...

For the past ten years, I’ve lived and breathed marketing. I’ve run social campaigns, worked with influencers, created content, built...

ChatGPT is great out of the box—but sometimes you want it to do things your way. Maybe you want it...

Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid...

After you wrap a jam-packed call with a prospect or customer, trying to recall every detail you discussed so you...