Marketing Automation

One of the most common questions creators ask or get asked: “Is my engagement rate good?”The truth is, it depends...

It’s time to drop the baggage around the word “influencer.” If you’re a maw-and-paw restaurant, and a local foodie with...

Want to boost your email open rates? Leveraging email marketing: the science of curiosity might be the key. In this...

Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? Like...

I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or...

AI isn’t just hype, it’s already transforming how teams work every day. At Zapier, we’ve been busy rolling out new...

Elevate Web Marketing with Real-time Web Push Here are the recommended reads for this week and why they matter: This week’s stories highlight two...

Posting more often definitely helps you grow on LinkedIn. The research has shown it, and I've experienced it myself. But,...

A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My...

Marketing assets can be some of the most powerful tools in your demand gen arsenal. When high value prospects download...