Marketing Automation

Back in 2012, Pardot was acquired for $95.5M by ExactTarget…And just 1 year later, Salesforce spent $2.5B acquiring them. But...

Have you ever had that feeling when, at a crowded coffee shop, the Wi-Fi is so slow you can barely...

If you create content regularly, you understand the pressure to always be “on”. To be a conveyor belt of ideas....

Your email content might be excellent, but if the formatting looks thrown together, subscribers notice. Mismatched fonts, inconsistent button colors,...

Modern engineering and product teams face relentless pressure to ship features quickly without sacrificing reliability or user trust. Few areas...

Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates...

Looking to boost your email marketing efforts this holiday season? In this article, we’ve compiled the top 12 holidays ideas...

In the time it takes for you to read this sentence, ChatGPT will have processed over 100,000 prompts from around...

After twenty-five years in the marketing technology industry, I’ve seen every generation of platforms promise transformation. CRMs, CDPs, marketing automation,...

Airtable has been my work hub for years. I have thousands of records across bases in Airtable, tracking everything from...