Marketing Automation

Content syndication is the secret to getting your excellent content in front of more people. Instead of posting your content...

Automation and AI can scale your work at incredible speed—but speed isn't the end all be all. Sometimes the smartest...

Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t...

The opportunity with workflow buildersMore and more SaaS platforms are building workflow tools directly into their products. It’s easy to...

Your website gets decent traffic, but your email list barely grows. Sound familiar? You're not alone. A study by ViB...

As a marketer, you‘ve likely encountered the dreaded "prediction problem" while tracking data to predict revenue growth. The prediction problem...

Key takeaways ✨Email A/B testing helps marketers make smarter decisions by swapping one element at a time—like a subject line,...

Let's say you have a list of email addresses that you collected through a form on your website. You want...

I’ve been carrying the same Patagonia Toromiro for the best part of a decade. I bought it ahead of our...

Black Friday 2025 is shaping up to be massive. Black Friday 2024 in the U.S. set a new all-time record...