Marketing Automation

TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving...

When evaluating software, pricing is about more than the dollar amount: it's about the return on your investment. One business...

Introduction Digital marketing trends in 2025 show marketers are feeling the pressure. Often working with smaller teams and tighter resources,...

Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And...

In the healthcare industry, patients' personal information is basically a golden idol from an Indiana Jones movie. It belongs in...

Elevate Web Marketing with Real-time Web Push Here are the recommended reads for this week and why they matter: This week’s stories highlight how...

After almost a decade of creating and a few years of working remotely, becoming a mom in mid-2024 made consistency...

Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead of turning to Google for...

As companies grow, so does the complexity of supporting employees. A quick Slack message might work for small teams, but...

Re-engage your churned customers with this guide Why it Matters: Marketers often miss critical customer moments because campaigns and data...