Marketing Automation

Curious about how newsletters can improve your email marketing? Newsletters boost engagement, build strong customer relationships, and enhance your content...

Hooray! Leads are flooding in from your website form, chatbox, and new ad campaign. Take a moment to celebrate because...

Years ago, I read a post from G.L. Hoffman, an entrepreneur in the talent acquisition space, who challenged readers to...

Email marketing for accounting firms comes with unique challenges. You're dealing with strict compliance requirements, seasonal workload swings during tax...

Customer support automation is the process of using technology to complete support tasks like turning forms submitted by customers into...

Introduction Even if your members love your credit union, it doesn’t mean they’ll open your emails. And it’s not because...

Television advertising has undergone one of the quietest yet most profound transformations in modern marketing. Once the exclusive domain of...

Email marketing for restaurants can be challenging with all its unique responsibilities. You're managing fluctuating customer traffic, promoting time-sensitive specials...

Webinar automation is the process of using technology to manage prep and post-event tasks for webinars—like creating registrants or adding...

The modern marketer faces an undeniable challenge: visibility into what’s really working. With fragmented analytics, privacy updates, and unreliable platform...