Marketing teams deal with more data than ever before. From 4K and 8K video to photography, analytics exports, and media backups, the efficiency of creative workflows depends on how quickly data can move between devices. Whether you’re a content producer, digital designer, or campaign manager, understanding hardware transfer speeds helps you pick the right gear, avoid bottlenecks, and plan upgrades that save hours.
Below is a comprehensive look at today’s primary connection types—each section explains the standard.
USB Connections
USB is the most widely used interface across all platforms. It connects everything from flash drives and cameras to docks and displays. Over time, USB has evolved from a modest 12 Mb/s to speeds that rival Thunderbolt. For marketers transferring large creative files, USB performance can make or break productivity.
| Standard | Max Data Rate | Typical Connector | Notes | Platform Compatibility |
|---|---|---|---|---|
| USB 1.1 (Full Speed) | 12 Mb/s ~1.5 MB/s |
Type-A/B | Legacy only | MacOS, Windows, Linux |
| USB 2.0 (Hi-Speed) | 480 Mb/s ~60 MB/s |
Type-A/B, Mini/Micro-B | Still used for peripherals | Universal support |
| USB 3.2 Gen 1 (5 Gb/s) | 5 Gb/s ~625 MB/s |
Type-A or Type-C | Formerly USB 3.0 | Mac, Windows, Linux |
| USB 3.2 Gen 2 (10 Gb/s) | 10 Gb/s ~1.25 GB/s |
Type-C | Good for single-drive SSDs | Universal support |
| USB 3.2 Gen 2×2 (20 Gb/s) | 20 Gb/s ~2.5 GB/s |
Type-C | Requires host and cable support | Platform-dependent hardware |
| USB4 | 40 Gb/s ~5 GB/s |
Type-C | Tunnels PCIe and DisplayPort; often Thunderbolt 3 compatible | Modern Mac, PC, Linux |
| USB4 v2.0 | 80 Gb/s symmetric / up to 120 Gb/s one-way | Type-C | Newest standard; requires active 80 Gb/s cables | Emerging 2025+ |
Practical insight: Most marketers can safely choose USB 3.2 Gen 2 for external SSDs. If your work involves transferring terabytes of footage or using high-end cameras, aim for USB4—especially on new Mac and Windows systems that share the Thunderbolt 3 port form.
Thunderbolt Connections
Thunderbolt was built for professional performance. Created by Intel and Apple, it combines high-speed PCIe data and DisplayPort video into a single USB-C connector. It’s the standard for power users moving large media libraries, connecting multiple displays, or using external GPUs and SSDs.
| Standard | Max data rate | Connector | Key features | Platform compatibility |
|---|---|---|---|---|
| Thunderbolt 1 | 10 Gb/s | Mini DisplayPort | Daisy-chain up to 6 devices, supports displays | Older Macs and PCs |
| Thunderbolt 2 | 20 Gb/s | Mini DisplayPort | Aggregates dual 10 Gb/s channels | Legacy Macs/PCs |
| Thunderbolt 3 | 40 Gb/s | USB-C | PCIe + DisplayPort + up to 100 W power delivery | Mac, Windows, Linux (TB3 ports) |
| Thunderbolt 4 | 40 Gb/s | USB-C | Guaranteed 32 Gb/s PCIe, dual 4K or single 8K display | Latest Macs, PCs, and Linux systems |
Practical insight: Thunderbolt delivers consistent, full-bandwidth performance ideal for creative workflows. It ensures compatibility across devices and maintains stable high-speed transfers—necessary when editing directly from external drives or chaining multiple displays.
Ethernet (Wired Networking)
Ethernet remains the gold standard for predictable, low-latency file transfers across teams. For marketers working with network-attached storage or shared drives, upgrading from standard Gigabit to multi-gigabit Ethernet can drastically reduce waiting time.
| Standard | Nominal rate | Cabling | Typical usage |
|---|---|---|---|
| 100BASE-TX | 100 Mb/s | Cat5 | Legacy networks |
| 1000BASE-T (Gigabit) | 1 Gb/s | Cat5e+ | Default for most offices |
| 2.5GBASE-T | 2.5 Gb/s | Cat5e+ | Upgrade without recabling |
| 5GBASE-T | 5 Gb/s | Cat5e/6 | Enhanced speed for creative studios |
| 10GBASE-T | 10 Gb/s | Cat6A | For large teams and high-end servers |
Practical insight: If your team transfers media between workstations or to a NAS, upgrading from 1 Gb/s to 2.5 Gb/s Ethernet is a simple, cost-effective way to boost performance.
Wi-Fi (Wireless Networking)
Wireless technology has advanced rapidly. Today’s Wi-Fi 6E and 7 standards can rival wired connections under ideal conditions. This is essential for remote marketers, photographers, and hybrid teams who need to transfer large creative files without cables.
| Generation | IEEE standard | Bands | Max link rate | Notes |
|---|---|---|---|---|
| Wi-Fi 4 | 802.11n | 2.4/5 GHz | Up to 600 Mb/s | Legacy |
| Wi-Fi 5 | 802.11ac | 5 GHz | Up to 3.5 Gb/s | Widespread consumer standard |
| Wi-Fi 6 | 802.11ax | 2.4/5 GHz | Up to 9.6 Gb/s | Improved efficiency |
| Wi-Fi 6E | 802.11ax | 2.4/5/6 GHz | Up to 9.6 Gb/s | Less congestion |
| Wi-Fi 7 | 802.11be | 2.4/5/6 GHz | Up to 46 Gb/s | Emerging 2024-2025 standard |
Practical insight: In modern creative offices, upgrading to Wi-Fi 6E or Wi-Fi 7 routers and clients ensures smoother collaboration and faster cloud syncs—even with multiple devices online.
Bluetooth Connections
Bluetooth is optimized for accessories, not file transfers, but remains a key standard in marketing tech setups—used for headsets, keyboards, presenters, and microphones.
| Version | Profile type | Max data rate | Key features |
|---|---|---|---|
| 2.0 + EDR | Classic | 3 Mb/s | Enhanced Data Rate |
| 3.0 + HS | Classic + High-Speed | 24 Mb/s | Uses Wi-Fi for bursts |
| 4.x | Low Energy | 1 Mb/s | Energy-efficient accessories |
| 5.0–5.4 | Low Energy | 2 Mb/s | LE Audio, greater range |
Practical insight: Bluetooth simplifies accessory setup, but for file transfers, rely on Wi-Fi or USB.
Removable-Media Buses
Marketers and photographers often rely on SD and CFexpress cards to transfer large amounts of data from cameras. These standards now use PCIe and NVMe protocols to achieve impressive speeds.
| Standard | Max rate | Notes | Compatibility |
|---|---|---|---|
| SD UHS-I | 104 MB/s | Standard for most devices | Universal readers |
| SD UHS-II | 312 MB/s | Two-row contacts; faster for professionals | Requires UHS-II reader |
| SD Express | 985 MB/s | PCIe 3.1/NVMe based | Next-gen cameras |
| CFexpress Type A | 1,000 MB/s | Compact; high-end cameras | Dedicated readers required |
| CFexpress Type B | 2,000 MB/s | Professional cinema workflows | High-speed readers only |
| CFexpress 4.0 | 4,000 MB/s | PCIe 4.0 NVMe speed | Emerging standard |
Practical insight: Choose readers that match your card type. CFexpress or SD Express drastically reduces ingest times when handling large photo or video shoots.
Legacy and Discontinued Interfaces
Older standards still appear in legacy equipment, but are far slower than today’s alternatives.
| Interface | Max rate | Status | Notes |
|---|---|---|---|
| FireWire 400 (IEEE 1394a) | 400 Mb/s | Discontinued | Used on early Macs |
| FireWire 800 (IEEE 1394b) | 800 Mb/s | Discontinued | Replaced by Thunderbolt |
| eSATA | 6 Gb/s | Obsolete | External SATA drives |
| ExpressCard | 2.5 Gb/s | Obsolete | Laptop expansion slot |
Practical insight: Avoid relying on legacy interfaces when handling modern, data-intensive projects. They can create severe bottlenecks and compatibility issues.
Making the Right Choice
Selecting the best transfer technology is about more than speed—it’s about compatibility, reliability, and scaling your team’s workflow.
- Use USB 3.2 Gen 2 or higher for portable drives and routine creative work.
- Choose Thunderbolt for large, high-performance workflows and multi-display setups.
- Upgrade to 2.5 Gb/s or 5 Gb/s Ethernet for faster team collaboration.
- Rely on Wi-Fi 6E or Wi-Fi 7 for high-speed wireless file exchange.
- For accessories, Bluetooth 5+ ensures reliable connections.
- For media ingestion, CFexpress readers offer the fastest throughput.
Understanding these standards empowers marketers to plan purchases intelligently, minimize downtime, and move large creative files quickly—keeping campaigns on schedule and content flowing smoothly across every platform.
