See the difference control groups make in this guide
Why it matters:
For marketers, G2E is more than a showcase of technology; it’s a chance to see what’s next in player engagement. At Optimove’s booths, iGaming leaders will get hands-on exposure to the latest in CRM and gamification, discover new ways to optimize campaigns, and connect with peers who are helping shape the industry’s future.
They’ll also explore how Positionless Marketing removes silos and bottlenecks by putting Data Power, Creative Power, and Optimization Power directly in their hands. From live demos at Booth #2630 to gamification powered by Adact at Booth #2833, and strategic discussions at our sweeps breakfast, marketers will see how to act faster, personalize at scale, and unlock long-term growth.
This is marketing without barriers, where you can truly do anything and be everything.
Key takeaways:
- Meet Optimove at G2E Las Vegas: October 7 to 9, Booths #2630 and #2833 – See our Positionless Marketing Platform and gamification solution in action, with live demos and conversations.
- Gamification with Adact – Explore Optimove’s integrated no-code gamification solution through interactive touchscreen games designed to show how engagement can be scaled simply and effectively.
- Finding the Sweeps-Spot Breakfast – Invite-only event featuring Optimove’s Jeff Laniado, David Jumper of Modo/ARB Interactive, and Matt Kaufman of Eilers & Krejcik Gaming, discussing sustainable growth in social sweepstakes. Request a seat by clicking here.
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We’re Back For the 7th Time
It’s that time of the year again! From October 7 to 9, the global gaming community will gather in Las Vegas for G2E 2025.
For Optimove, this marks our seventh consecutive appearance at G2E, the perfect stage to showcase our Positionless Marketing platform and how it puts Data Power, Creative Power, and Optimization Power directly in marketers’ hands, giving them the ability to move faster and make smarter decisions independently.
We’ll be at Booths #2630 and #2833, and we’ll also host an invite-only sweeps breakfast with industry leaders to discuss the future of social sweepstakes and sustainable growth.
Here’s what awaits:
Two Booths, One Vision
At G2E, Optimove will showcase two booths, each highlighting a different dimension of the Positionless Marketing platform.
- Booth #2630 is the main hub for live demos and conversations. Here, Positionless Marketing comes to life, showing how Data Power, Creative Power, and Optimization Power work together to let marketers act independently at scale. In other words, to Do Anything and Be Everything.
- Booth #2833, with Adact, is dedicated to gamification. Through interactive touchscreen games, visitors can explore our integrated no-code solution and see how gamified campaigns capture attention and sustain player activity.
By visiting both booths, marketers will experience how Optimove’s Positionless Marketing platform and integrated gamification work together to engage players, strengthen retention, and fuel sustainable growth.
A DIY Approach to Calculating your Customer LTV
The Sweepstakes Breakfast: Finding the Sweeps-Spot
A centerpiece of our G2E presence is the invite-only breakfast: Finding the Sweeps-Spot.
The morning will bring together leaders from across the sweeps industry to discuss strategies for sustainable growth.
Attendees will hear:
- Matt Kaufman (Eilers & Krejcik Gaming) on the regulatory and market outlook
- David Jumper (Modo/ARB Interactive) on reducing affiliate dependency
- Jeff Laniado (Optimove) on CRM as the foundation of long-term retention
The event offers an opportunity to connect with peers, exchange ideas, and take away practical frameworks for navigating one of the fastest-growing segments in gaming.
Why You Shouldn’t Miss Us at G2E
Whether through live demos, gamification, or strategic sweeps conversations over breakfast, Optimove’s presence at G2E has one focus: showing how Positionless Marketing helps operators meet today’s challenges.
In an industry where acquisition alone is no longer enough, the ability to personalize at scale, optimize in real time, and engage through creative formats like gamification will define success for operators moving forward. m. Vegas Kings is a leading iGaming design and development agency, creating high-impact websites and branding. Approvely specializes in fast, compliant player verification, helping operators streamline onboarding and build trust. Together, we deliver campaigns and experiences that give marketers more freedom to innovate and succeed.
In Summary
From October 7–9, join Optimove at Booths #2630 and #2833. Explore Positionless Marketing, experience gamification in action, and discover how to turn every interaction into long-term loyalty.
And if you’re in the sweeps space, don’t miss the chance to join us at Finding the Sweeps-Spot.
G2E is where the industry looks ahead, and this year Optimove will show how Positionless Marketing and gamification can help operators strengthen retention and build sustainable growth.
Want to meet us there? Email us at info@optimove.com to schedule a face-to-face.
See you in Las Vegas!
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