The iGX 2025 Playbook, developed by iGX Insights, delivers proprietary insights from 100 senior iGaming marketers. It explores how leading operators are leveraging gamification and Gen AI to drive personalized player experiences and boost lifetime value.
Inside the Playbook:
- Why 100% of iGaming companies now use gamification, and what makes it “just right”
- How Gen AI is transforming marketing through personalized promotions, predictive analytics, and automated content – and empowering marketer to be Positionless
- The essential role of player data in delivering real-time, tailored gaming journeys
- What top marketers are doing today to prepare for tomorrow’s regulations and expectations
Why it’s a must read:
With player expectations rising and competition growing, personalization is no longer optional. This playbook will help iGaming marketing teams benchmark where they, and where they need to go.
Download your copy now. Stay ahead as a Positionless Marketer in iGaming.
The post iGX 2025 Playbook on Gamification for iGaming appeared first on Optimove.
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