Your Wix website attracts visitors—but without email marketing, you’re watching potential customers disappear. Here’s how to capture those leads and turn casual browsers into subscribers you can reach directly.
Why Email Marketing Matters for Wix Sites
Wix powers over 230 million websites worldwide, making it one of the most popular website builders for small businesses, creators, and online stores. But here’s what many Wix users miss: your beautiful website means nothing if visitors leave and never return.
Email gives you a second chance with everyone who visits your site. When someone subscribes, you gain direct access to their inbox—no social media algorithms deciding who sees your posts, no hoping they remember to check back later.
You own your email list. If Wix changed its policies or social media platforms disappeared tomorrow, your subscriber relationships remain intact. That’s power.
How to Integrate Email Marketing with Wix
Step 1: Create Your Email Signup Form
Start by designing a form in your email platform. We offer several form types—inline, pop-up, and slide-in—that work seamlessly with Wix’s visual builder.
Keep your form simple. Ask only for the information you actually need—typically just a name and email address. Every additional field you add reduces signups.
Make your value crystal clear. “Get our free 10-page brand guide” converts far better than “Subscribe to our newsletter.” Tell visitors exactly what they’ll receive.
Customize your form design to complement your Wix site’s aesthetic. Match colors to your brand palette and choose fonts that feel cohesive with your existing design.
Step 2: Get Your Embed Code
Once your form looks perfect, grab the code to add it to Wix:
- Click “Publish” or “Embed” in your form builder
- Select “JavaScript” or “HTML” embed option
- Copy the complete code snippet—you’ll need every character
Our forms automatically optimize for mobile devices, so your signup form looks great whether visitors browse on desktop, tablet, or phone.
Step 3: Add the Form to Your Wix Site
Wix makes embedding external content straightforward through its visual editor:
- Log into Wix and open your site editor
- Click “Add Elements” (the plus icon on the left sidebar)
- Select “Embed Code”
- Select “Embed HTML”
- Paste your complete embed code into the code box
- Click “Add to Page”
- Drag the form element to position it where you want
Strategic placement locations:
- Homepage below your hero section (captures immediate interest)
- End of blog posts (readers who finish are highly engaged)
- Footer across all pages (catches visitors as they browse)
- Dedicated landing page for lead magnets or free resources
Wix treats your embedded form like any other element, so you can resize, reposition, and adjust spacing using Wix’s intuitive drag-and-drop controls.
Step 4: Build Your Welcome Automation
Don’t just collect emails and forget about subscribers. The real power starts after someone signs up.
Create a simple automated welcome sequence:
Email 1 (Instant): Welcome new subscribers, deliver any promised content, and set expectations for future emails. Make them glad they subscribed.
Email 2 (Day 2): Share your most popular content or best-selling product. Give subscribers a reason to stay engaged with your list.
Email 3 (Day 4): Offer a subscriber-only discount or bonus. Move them toward becoming a customer.
Our visual automation builder makes this simple—drag and drop email blocks, set time delays between messages, and activate. Your automation runs 24/7 without any manual work.
Step 5: Test Your Form Thoroughly
Before promoting your new signup form, test the complete experience:
- Fill out the form yourself using multiple email addresses
- Verify submissions appear in your email dashboard
- Check that welcome automation triggers correctly
- Test on mobile devices—over 60% of web traffic comes from phones
- Try different browsers to ensure cross-browser compatibility
Fix any issues before driving real traffic to your site. A broken form means lost subscribers.
Troubleshooting Common Wix Integration Issues
Form not appearing on published site? Verify you pasted the complete embed code with no missing characters. Also confirm you’re viewing your published site (not the editor preview), as custom embeds only appear on the live site.
Form styling conflicts with Wix theme? Some Wix templates apply CSS that affects embedded elements. Either customize the form design in your email platform before embedding, or adjust your Wix site’s custom CSS (requires Wix Premium plan).
Wix plan limitations: Embedding custom code requires a Wix Premium plan. Free Wix sites can’t use custom embeds. You’ll need to upgrade to Combo ($16/month), Unlimited ($22/month), or higher plans to add external email forms.
Best Practices for Growing Your Wix Email List
Offer unmistakable value. Don’t hide behind vague promises. “Join 5,000+ small business owners receiving weekly growth strategies” beats “Sign up for updates” every time. Specificity builds trust.
Use multiple form placements. Don’t rely on a single signup opportunity. Add forms to your homepage, blog posts, about page, and footer. Different placements capture different visitor intents.
Keep forms ridiculously simple. Start with just email address (or email + first name). Asking for phone numbers, company names, and birthdays kills conversions. Collect additional information later through preference surveys.
Test different approaches. Create multiple form variations and track which performs best. Try different copy, placement locations, and form types. Our A/B testing tools help you identify what resonates with your Wix visitors.
Follow up immediately. Set up automated welcome emails that arrive within seconds of signup. Deliver promised content instantly and set clear expectations for future communications.
Frequently Asked Questions
What is Wix?
Wix is a drag-and-drop website builder that lets anyone create professional websites without coding knowledge. With 900+ templates, AI-powered design tools, and built-in ecommerce functionality, Wix serves small businesses, creators, photographers, restaurants, and online stores. Its visual editor makes website building accessible to non-technical users who want control over their site’s appearance.
How do I add a pop-up on Wix?
You have two options for adding email pop-ups to your Wix site:
Option 1 – Use Wix’s native lightbox: Go to Add Elements > Interactive > Lightbox in the Wix editor. This creates a pop-up window, but you’ll need to manually configure email collection and integrate with your email platform.
Option 2 – Embed a smart pop-up form: Use a pop-up signup form from your email marketing platform. Create a pop-up signup form, grab the embed code, and add it via Custom Embeds in Wix. This automatically adds subscribers to your email list and triggers welcome automations—no manual work required.
The second option provides better automation and subscriber management, making it the preferred choice for most Wix users focused on list growth.
Does Wix offer email marketing?
Yes, Wix has built-in email marketing tools (previously called Wix Ascend). The platform automatically syncs contacts from your Wix site—store customers, form submissions, and members—directly into the email tool.
However, Wix’s native email marketing has significant limitations:
Wix provides only about 30 email templates compared to 250+ in dedicated platforms. The automation capabilities are basic—you can’t build sophisticated workflows with branching paths or behavioral triggers. Segmentation options remain limited, making it difficult to send targeted messages based on subscriber actions. Most critically, you’re locked into Wix’s ecosystem with no easy way to export your marketing setup if you grow beyond the platform.
Dedicated email marketing platforms offer:
- Unlimited automation workflows that run 24/7
- AI-powered content generation for subject lines and email copy
- Advanced segmentation based on subscriber behavior and preferences
- Superior deliverability rates from platforms focused exclusively on email
- Professional landing page builders included
- The ability to maintain your email list independent of your website platform
For Wix users serious about email marketing, connecting a dedicated platform provides the tools needed to build sophisticated campaigns that drive real revenue growth.
Start Growing Your Email List with AWeber
Ready to capture more leads from your Wix website? AWeber’s drag-and-drop form builder integrates seamlessly with Wix in minutes. Create professional signup forms, build automated welcome sequences, and start converting website visitors into email subscribers.
We designed our platform for Wix users who want powerful email marketing without complexity—unlimited automations, AI writing tools, landing pages, and 24/7 support all included. No technical experience required.
Your Wix site is beautiful. Now make it profitable by capturing every visitor’s email address and building relationships that drive real revenue. Get started with AWeber today.
The post How to Add Email Marketing to Your Wix Website appeared first on AWeber.
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