Re-engage your churned customers with this guide
Why it Matters:
Marketers often miss critical customer moments because campaigns and data take too long to activate. By the time the message is ready, the opportunity is gone.
Live Formulas eliminates these bottlenecks by letting marketers instantly trigger campaigns based on real-time customer behavior. No delays, no IT tickets, just timely, relevant engagement when it matters most
Key Takeaways:
Optimove’s Live Formulas unlock a new era of true real-time marketing, where campaigns are launched at the speed of customer intent.
With this new capability, marketers gain agility, precision, and independence to capture high-value moments across every channel.
Here’s how Live Formulas empowers marketers to act instantly, without limits:
- True real-time: Campaigns launch instantly based on live customer actions, not next-day triggers.
- No bottlenecks: Marketers design and execute triggers without developers or IT involvement.
- Context-driven engagement: Live Formulas connect sequences of actions within specific timeframes, ensuring fast and relevant responses.
- Proven results: iGaming brands boost retention with real-time loss triggers, and retail brands increase conversions by capturing high-intent browsing moments.
- Positionless Marketing: Strategy and execution merge as marketers gain full control of campaign orchestration across channels.
See the full announcement and discover how Live Formulas transforms real-time marketing.
Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more
The Shift Marketers Have Been Waiting For
For years, marketers have watched critical customer moments slip away. A visitor lands on a site, fills a cart, hovers, maybe even comes back for a second look. However, by the time marketers set up the campaign, connect the right data sources, and sync audience segments, the moment is gone.
With Live Formulas, marketers can now instantly aggregate live customer actions and launch perfectly timed campaigns at the exact moment that matters most. No delays. No bottlenecks.
Breaking the Bottleneck: Real-Time That’s Actually Real
Traditional real-time tools are rarely truly real-time as they demand IT support, developer involvement, or complex data stitching.
Optimove takes a different approach: it empowers marketers to mix and match live customer behaviors as they happen across any channel. This allows campaigns to be triggered in seconds, breaking free from technical dependencies and workflow slowdowns.
How to prevent churn and reactivate customers
How It Works: Smart Triggers, Zero Developers
Live Formulas allow marketers to connect sequences of customer actions within defined time windows, automatically triggering the right campaign to the right customer.
Below are examples from both the iGaming and Retail sectors:
#1. iGaming: Trigger a retention campaign when a player loses a set amount within three hours, or if their deposit-to-withdrawal ratio spikes.
Imagine a player who loses a series of bets within a short period, say, three hours, or whose deposit-to-withdrawal ratio suddenly spikes. Live Formulas can instantly trigger a personalized “Stay in the Game” offer, loyalty bonus, or message of encouragement before frustration leads to churn. By reacting in real time, operators can turn a potential loss into a moment of re-engagement and retention.
#2. Retail: Instantly launch a promotion if a shopper views five or more high-value items but does not convert within the hour.
Picture a shopper browsing luxury handbags, viewing five or more high-value items, adding one to the cart, and then leaving the site. With Live Formulas, that behavior can instantly trigger a tailored incentive. For example, a limited-time discount or a “back-in-stock” alert may be sent via email, SMS, or push notification or any other relevant channel, within minutes, not days.
With Live Formulas, marketers define the sequence and timeframe, and the system does the rest. There are no IT tickets, no waiting, no delays—just real-time, context-driven engagement that moves at the speed of customer intent.
Why Marketers Will Love It
Live Formulas delivers on what marketing has always promised: action at the speed of intent:
- Move from idea to execution instantly.
- Experiment more, test more, achieve more.
- Capture every high-intent moment before it disappears.
It is not just faster marketing. It is smarter, more personal, and truly customer-led Positionless Marketing.
The Guide to Re-Engaging Lapsed Customers
Identify at-risk and lapsed customers and bring them back with this guide.
In Summary: Live Formulas Redefines Real-Time Marketing
Many tools promise real-time, but lock marketers out with technical barriers or rigid logic.
Optimove puts the power entirely in marketers’ hands. With Live Formulas, teams can build trigger logic, combine behaviors, and launch campaigns seamlessly across email, SMS, push, or in-app.
This is Positionless Marketing, where strategy and execution merge into action – everywhere.
To see Live Formulas in action, contact us to request a demo.
Published on
