Meet Optimove at G2E Las Vegas 2024: Discover the Future of Player Engagement
Why it matters: By attending Optimove’s CRM Lightning Talks at G2E Las Vegas 2024, marketers will walk away with deeper knowledge of event-based strategies, personalization, predictive analytics, and gamification—all crucial for optimizing player engagement, retention, and loyalty. Key takeaways: Join us at G2E for four CRM Lightning Talks at Booth #2630. Here’s the schedule: Oct. 8 … Continued
Why Content Variations Optimization Matters Now More Than Ever
Why it Matters: A recent Forrester study commissioned by Optimove reveals a striking paradox: while 76% of marketers say they are ready to implement AI, only 18% consider themselves leaders in adoption. Marketers clearly believe in AI’s transformative power, and they expect it to optimize performance, personalize content, and even enable real-time engagement. Yet, adoption … Continued
