Optimove Named Gartner Visionary 2025

Key Takeaways 

• Gartner recognizes Optimove as a Visionary for the second consecutive year – Positioned in the Visionaries Quadrant of the 2025 Magic Quadrant for Multichannel Marketing Hubs, demonstrating continued leadership in AI-driven marketing technology
• Top rankings across critical marketing use cases – Optimove earned exceptional scores, including #2 in Real-Time Orchestration, #2 in Journey and Campaign Execution, #3 in Optimization and Prioritization, and #3 in Workflow Innovation 
• Positionless Marketing delivers proven results – This revolutionary approach has improved campaign efficiency by 88% for leading brands like Staples and FDJ United, freeing marketers from rigid role limitations to execute any task instantly and independently 
• Optimove’s Decade+-long AI investment – Unlike most vendors in the market relying on recent AI trends, Optimove’s AI-first foundation since 2012 powers advanced automation, prescriptive insights, and always-on intelligence that actively guides marketing decisions

Download the full report: Optimove: Visionary Leader in Multichannel Marketing According to Gartner 

The Big Picture: Optimove Again a Visionary in Gartner’s Magic Quadrant 

For the second straight year, Optimove has been recognized as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs. This recognition further validates Optimove’s innovation of Positionless Marketing for the industry and the ability of its platform to empower marketers with Data, Creative, and Optimization power. 

What Sets Optimove Apart in Gartner’s Assessment 

Gartner’s analysis highlighted several key differentiators that position Optimove’s Positionless Marketing Platform as a market visionary: 

• Differentiation in advanced AI automation at scale via OptiGenie, which leverages agentic AI capabilities to optimize high volumes of personalized campaigns in real time. Unlike platforms that rely on recent AI trends, Optimove has invested in AI since 2012, delivering proven business outcomes that marketers can depend on today. 
• AI assistance and guidance for marketing workflow acceleration and optimization, which allows querying for campaign and audience insights, autonomously detects anomalies, and provides prescriptive recommendations. 
• Rapid implementation and time to value, which enable campaign deployment faster than most competitors, supported by comprehensive onboarding, dedicated data engineers, and customer success initiatives.
• True multichannel orchestration delivers increased personalization and ROI with capabilities such as automatically excluding customers already engaged in campaigns on external channels, such as Facebook, and incorporating CRM data to enhance personalization. 

Optimove Sets New Marketing Standards with Positionless Marketing 

This recognition comes as Optimove transforms how marketing teams operate through its Positionless Marketing approach. Created by Optimove in 2024 and now delivering results for leading marketing teams in 2025, including Caesars Entertainment and FDJ United, Positionless Marketing frees teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. This revolutionary approach has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers. 

Optimove’s commitment to AI-led marketing spans over a decade. By embedding AI directly into its platform as early as 2012, Optimove paved the way for today’s Positionless Marketing standard, demonstrating the visionary leadership again recognized by Gartner. 

Optimove Also Recognized as a Leader in Gartner’s 2025 Critical Capabilities for Multichannel Marketing Hubs Report 

Industry-Leading Performance Metrics 

Beyond the Magic Quadrant recognition, Optimove earned top- three rankings in Gartner’s 2025 Critical Capabilities for Multichannel Marketing Hubs report: 

• #2 in Journey and Campaign Execution 
• #2 in Real-Time Orchestration 
• #3 in Optimization and Prioritization 
• #3 in Workflow Innovation 

Optimove’s Leadership Perspective on Market Recognition 

Commenting on this recognition, Pini Yakuel, Founder and CEO of Optimove, said: 

“We consider our positioning in the Visionaries Quadrant of the Gartner Magic Quadrant for Multichannel Marketing Hubs as recognition of our mission to empower marketers to do anything and be everything through Positionless Marketing. AI is making the traditional assembly-line approach to marketing obsolete. Positionless Marketing empowers marketers to be independent, agile, and capable of acting instantly.” 

Optimove’s Complete Positionless Marketing Platform 

Optimove’s comprehensive Positionless Marketing Platform includes: 

Optimove Looking Ahead 

Looking toward the future, Optimove continues expanding its agentic AI workflows with autonomous agents for onboarding and content optimization, alongside deeper analytics integrations. These innovations will reinforce leadership in marketing decisioning and orchestration while empowering marketers with unprecedented speed, independence, and efficiency. 

In Summary

Optimove’s second consecutive recognition as a Gartner Visionary for Multichannel Marketing Hubs validates its leadership in AI-driven marketing technology and innovative Positionless Marketing approach. With top rankings across critical capabilities and proven 88% efficiency improvements for leading brands, Optimove demonstrates how decade-long AI investment creates sustainable competitive advantages. As marketing teams seek greater agility and independence, Optimove’s Positionless Marketing Platform offers a blueprint for the future of marketing operations. 

To learn more about how Positionless Marketing can empower marketing teams, contact us to request a demo.