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What is Airtable? [A detailed guide for beginners]

admin by admin
October 2, 2025
in Marketing Automation
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You can, technically, use a butter knife to cut fresh carrots. That doesn’t mean it’s the best tool for the job. People tend to use spreadsheets the same way, settling for a tool that kind of works when a database would be better.

Get more from your database

Why do people avoid using databases? Because they can be difficult to use and often require SQL scripting skills. That’s where Airtable comes in: it gives you the power of a database without the complexity.

Table of contents:

What is Airtable?

Airtable is a cloud-based platform for creating and sharing relational databases. But unlike other relational databases, it doesn’t require any programming knowledge. The user-friendly interface allows anyone to spin up a database in minutes; if you’ve used a spreadsheet, you can use Airtable. You can store, organize, and collaborate on information about anything—like employee directories, product inventories, bug trackers, the list goes on. You don’t even have to learn what SQL stands for, let alone any scripting.

Database vs. spreadsheet

So, what’s the difference between a spreadsheet and a database? At first glance, databases look a lot like spreadsheets, with pages of grid lines and tabs. You also organize the data in rows and columns just like you would in a spreadsheet.

But that’s where the similarities end. 

In a spreadsheet, you’ll use functions like =SUM(A1:A5) to calculate values and crunch numbers. In a database, you’ll typically use SQL queries like SELECT * FROM Customers; to find and compare data. You could compare data in a spreadsheet, but databases are much more powerful and far less easy to mess up.

Your database—automated

Store, edit, share, and automate data all in one tool.

A relational database doesn’t just store data—it stores relationships between that data. For example, you could use it to link all of the songs in your music collection with categories such as artist, title, and era. You can then use those relationships to answer questions like, “What songs in my collection contain ‘baby’ in the title and are ’90s hits?” And you can do this without modifying the database itself. 

A general practice is to use a database to organize a large amount of information. Spreadsheets, on the other hand, are more suited for running calculations. 

But here’s what makes Airtable special: it gives you the best of both worlds. It’s a relational database that’s as easy to work with as Google Sheets or Microsoft Excel.

How to use Airtable at a glance

There are five basic building blocks to an Airtable database:

Bases

A base (short for “database”) stores all the information you need for your project. Your base might be called “Employee Directory” or “New Car Shopping.” (Ours is called “Blog planning and production.”) 

You could start with a blank base and build it out from scratch, but starting with a template is a good way to take a peek under the hood and get familiar with what’s possible. Airtable offers a robust library of templates that are pre-populated with relevant sample data that you can modify with your own. For example, there are templates for an employee directory, event planning, and even job hunting.

To get started with a template, select the one you want to use, and then click Try this template. 

Employee directory template in Airtable.

Tables

Tables, which make up bases, contain a list of data about one particular type of item. Each base can have one or more tables, similar to worksheets in a spreadsheet. In the example shown below, the Employee Directory database has three tables: Employee directory, Departments, and Location. 

Tables in the Employee directory base.

To add a table, click Add or import. You can create a table from scratch, or you can import data from a couple dozen options, including other Airtable bases, an uploaded CSV, Google Sheets, and other enterprise apps.

How to add a table in Airtable.

You can also choose to Build with Omni, which will open up a sidebar that lets you describe what you want to build in natural language—Airtable’s AI will then create the table for you.

Fields

Fields are the equivalent of spreadsheet columns, though fields are designed to bring consistency to your data; unlike in a spreadsheet, you can only enter the type of data defined by the field.

Each field has a name and can be customized to hold a wide variety of content, including photos, attachments, text, dates, status updates, checkboxes, and dynamic AI fields. There are more than 20 different field types in total, which means you can store basically any type of data—very un-spreadsheet like.

In the Employee directory table, the column containing addresses is the Home address field.

Example of a field in Airtable.

To add a field, click the Add field icon, which looks like a plus sign (+), on the far right of your fields. Then select the type of field you want to add. Give it a name and customize the field (customization options will vary depending on the field type), and then click Create field. 

How to add a field in Airtable.

Or, if you want to edit an existing field, click the down caret (∨) beside the field name, and then click Edit field.  

Records

A record is an individual item in a table, along with all of its relevant details. They’re the database equivalent of spreadsheet rows. In the table of employees shown below, each record is a different employee, and that employee’s relevant data, such as their name, department, and address, is detailed in fields.

Example of a record in Airtable.

If you want to focus on one record, click the Expand icon, which looks like two diagonal arrows pointing in opposite directions, to expand it.

Example of how to expand an Airtable record.

To add a record, click the Add record, which looks like a plus sign (+), at the bottom of a grid view. Or you can click an existing record and then use the keyboard shortcut: Shift+Enter.

How to add a new Airtable record.

Note: The button to add a record changes position depending on the view. For example, it’s at the bottom of each stack in a Kanban view, and it’s in the side panel in a Calendar view.  

The power of a relational database relies on its relationships. Your records in one table can have a relationship with your records in another table by adding a link. After creating an association between tables, you can use that to get information from the other table. For example, while we’re in the Employee directory table, we can link each employee to their department. This would display the name of the department on the same card as the employee and make it easy to pull up information about that department at any time. 

Views

While it can be helpful to view all of your records at once, you can also create multiple views for each table in a base. Think of a view in Airtable as a different lens through which you can see the same underlying table data. These customized views can be useful when you want to see only records fitting certain criteria—perhaps to see all employees in the engineering department. You can even create a calendar view to get a snapshot of employees’ birthdays.

Example of a Calendar View in Airtable.

There are seven standard view types in Airtable: Grid, Calendar, Gallery, Kanban, Timeline, List, and Gantt. You can also create a form, but that’s for collecting data, not really a view in itself.

The list of Airtable views to choose from when creating a new view

To show you how views work, here are a couple examples in action.

A Gallery view displays your records as large cards. This view is particularly useful for highlighting attachments to your records, like employee headshots and performance reports.

Example of a Gallery View in Airtable.

A Kanban view gives you another way to visualize your records on a board of stacked cards. You can click and drag to move cards between different stacks or reorder them within a stack—a great way to make a workflow for your projects or show what stage different projects are in.

Demo of how to move cards around in a Kanban View in Airtable.

To create a custom view of your data, click your desired view in the Create section. Enter a view name, and then click Create new view. Depending on the type of view you created, Airtable may prompt you to customize a few more fields. 

What is Airtable used for? 

This article would get unwieldy if I listed all of Airtable’s use cases—not to mention that what you’ll use it for will depend on your role. To give you an idea of the app’s versatility, though, here are some examples of what you can do with Airtable: 

  • Manage a CRM: With Airtable’s ability to link related records, you can track and share notes about interactions with prospects, customers, partners, and anyone else you work with across an organization.

  • Track projects: Among the best project management apps on the market today, Airtable offers the most customization. This makes it ideal for collaborating on projects because each team member can tailor the database to suit their needs. For example, a project manager can create a timeline view to get a high-level overview of a product launch, while a designer can quickly sort their tasks by due date. And you don’t have to create a database from scratch: use Airtable’s project tracker template to kick things off. 

  • Plan content: For marketing teams, Airtable is a great option for mapping out your content schedule (this is what we use to manage our blog content at Zapier). 

  • Manage marketing campaigns. With support for 20 different field types, you can store every piece of your campaign: text, images, videos, audio, and beyond. And views like Gantt can help ensure that campaigns launch on time and that dependencies are accounted for.

  • Manage HR work. HR teams can use Airtable for applicant tracking, organizational charts, employee directories, org charts, employee training calendars, and anything else that requires a structured view of HR data.

Import content to Airtable from other apps

If you want to transfer data from an existing app into Airtable, it’s really straightforward to do. 

In the side panel of your Airtable homepage, click Import. Select the destination workspace, click Continue, then select which source you want to import your data from. You can upload a CSV file or sync data from Google Sheets or Microsoft Excel. You can even pull your data from popular apps like Asana, Notion, and Dropbox.

Import sources in Airtable.

Let’s say you upload data from an existing spreadsheet. Airtable will give you a preview of your data. You can also edit your fields at this stage. Then click Import. 

Example of the final stage of importing data to Airtable.

By default, Airtable will populate your data into a grid view. If this isn’t how you want to visualize your data, create a new view. 

Advanced Airtable features

Once you’ve created a few bases and you’re comfortable navigating your way around Airtable, use these advanced Airtable features to get even more out of your database. 

Note: This provides a high-level overview of each feature. Click on a feature for an in-depth guide on how to use it. 

  • Omni is Airtable’s AI. It makes Airtable a kind of AI app builder for internal tools. Using natural language and Airtable’s no-code builder, you can deploy apps for your team, and you can put Omni to use across your data.

  • Airtable Automations enable you to create up to 50 automated workflows directly within an Airtable base. For example, you can build a workflow to automatically notify your team in Slack when the project status on an Airtable record changes to “complete.”

  • Airtable Extensions let you add extra functionality to your bases. For example, with a chart extension, you can visualize your data as a bar, line, or donut graph directly from your base. 

  • Airtable insights help teams understand how everyone is interacting with their shared bases, and suggest ways they can optimize them. You can get insights on everything from how to fix a broken Airtable automation to high-level data on user activity. 

  • Interface Designer. If your base contains a lot of data, it can be overwhelming for other collaborators to navigate. Sure, you can filter the data using different views, but even combing through different views can be a dizzying task. Airtable’s Interface Designer lets you create custom dashboards containing only information you want collaborators to see. It’s a useful way to get others to do things like approve requests or provide status updates—without getting bogged down by other details. 

  • Record templates allow you to build templates for your most repeated records. Let’s say you use Airtable to manage projects that often involve the same set of tasks and milestones. Instead of manually creating the same record, you can use record templates to quickly populate a fully fleshed-out base for each new project. 

Automate Airtable 

Airtable Automations give you a taste of simple, hands-free data management. With Zapier’s AI-powered orchestration, you can turn Airtable into the central hub of a much smarter system. By connecting Airtable to thousands of other apps, Zapier lets you coordinate complex processes across tools without manual effort.

For example, automatically send form submissions to Airtable, trigger AI to analyze or enrich the data, and then route results to the right channels or teammates. Learn more about how to automate Airtable, or get started with one of these workflows. 

Zapier is the most connected AI orchestration platform—integrating with thousands of apps from partners like Google, Salesforce, and Microsoft. Use interfaces, data tables, and logic to build secure, automated, AI-powered systems for your business-critical workflows across your organization’s technology stack. Learn more.

Airtable FAQs

If you’re still wondering why you should use Airtable over your tried-and-true spreadsheet app, or how you can access the app, here are answers to commonly asked questions about Airtable.

Is Airtable a spreadsheet or database?

Although the default view in Airtable makes it look a lot like a spreadsheet, Airtable is a relational database. This means it does more than just store data (the main function of a spreadsheet)—it stores relationships between that data. Learn more about the differences between a database and a spreadsheet. 

And if what you’re really wondering is, “Should I store my data in Google Sheets or Airtable?”, this article will answer that for you: Airtable vs. Google Sheets: Which should you use?

Is Airtable free? 

Airtable offers a free plan, which includes unlimited bases, up to 1,000 records per base, and up to five users. To unlock significantly more records per base (up to 50,000), 20GB of attachments, and more view options, you can upgrade to a Team plan for $20/user/month. 

Does Airtable have a desktop app? 

It does. In addition to using Airtable for the web, you can use the macOS or Windows desktop app. 

Related reading:

This article was originally published in January 2017 by Kim Kadiyala and has also had contributions from Justin Pot. The most recent update was in October 2025.



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