Lumen5: Repurpose Content With The Power Of Video And AI

Generative AI (GenAI) has transformed content creation, but not in the way most expected. It’s not about replacing human creativity. It’s about enhancing it. For marketing teams challenged by limited bandwidth, shrinking budgets, or increasing demand for content, AI offers a way to scale intelligently, not just faster, but better.

Lumen5

Lumen5 puts this philosophy into practice.

Creating good content with AI is about leveraging it to uplift your team.

Chris, Head of AI at Lumen5

Lumen5 helps marketers, publishers, and brand teams transform existing content into high-impact video with minimal effort. Using generative AI, Lumen5 synthesizes blog posts, articles, PDFs, or even raw ideas into polished videos. The platform reduces the technical skill gap, making it easier for teams to produce quality content that drives results—without needing a video editor on staff.

At its core, Lumen5 exists to help teams unlock more value from the content they already have. By converting written content into video, organizations can expand their reach across various channels, including social media, internal communications, and global localization—all while staying on brand and budget.

How Lumen5 empowers your team:

• AI Script Composer: Add a link or upload a file, and the platform automatically generates multiple video script options—customizable by tone and length.
• AI Voiceovers: Choose from over 40 AI-generated voices across multiple languages to give your videos a professional narrative edge.
• Branded Templates: Collaborate with Lumen5’s Creative Services to build templates that ensure brand consistency across every asset.
• Content Extraction: Paste a blog URL and watch Lumen5 pull in visuals and copy, ready to convert into a storyboard.
• Drag-and-Drop Editor: Make edits easily—change text, layout, callouts, or aspect ratio for platform-specific publishing.
• Media Library: Access an extensive library of video clips, music tracks, and imagery to enhance your story.
• Talking Head Feature: Add a human face to your content. Upload or record speakers directly within Lumen5 for more relatable, engaging videos.
• Team Collaboration: Enable multiple creators to contribute and manage brand-aligned content at scale.
• Video Resizing: Quickly adapt your video for YouTube, Instagram, LinkedIn, and more with format-specific options.

Lumen5 isn’t just an AI tool—it’s a content multiplier. By reducing the production lift and increasing output quality, your team can create more meaningful connections across more channels. And when used strategically, the ROI goes beyond views and clicks. It enhances brand recognition, aligns global teams, and moves content into revenue-driving channels.

Proper implementation of AI can lead to improved ROI and efficiency… Teams that stand out will be the ones who use it wisely, focusing on high quality rather than high quantity of content.

Chris, Head of AI at Lumen5

How to Get Started with Lumen5

Here’s a video I produced in minutes by uploading the content from this article!

Here are the steps I took:

1. Paste your content.
2. Let the AI generate a video script.
3. Review and customize with drag-and-drop tools, branded templates, and voiceover options.
4. Export, resize, and publish your new video across any channel.

Over 2.5 million businesses trust Lumen5 to empower their storytelling. Whether you’re scaling a global brand or launching a startup campaign, AI video creation helps your team create professional, consistent, and engaging content—without the learning curve.

Use AI not just to create more, but to create better.

Create Your First Lumen5 Video