GetResponse Review 2025: A Worthy Marketing Software?

This isn’t a surface-level GetResponse review.

We’ve actually used GetResponse — for marketing automation in eCommerce, SaaS products, and various other personal projects.

And here’s the honest truth: GetResponse does a lot, from email marketing to webinars and sales funnels, there’s no shortage of features. It’s a good fit for some teams, but for others, it might feel like too much (or not enough in the right areas).

In this review, I’ll walk you through what GetResponse is good at, where it falls short, and how it compares to other platforms — so you can figure out if it’s the right fit for your business before you commit.

Why you trust our team with this review 🤝

We don’t just skim feature pages or rewrite press releases. Every platform we review, including GetResponse, is tested hands-on, inside real workflows. That means building automations, sending campaigns, testing integrations, and seeing how it actually works.

Our goal is to give you clear, honest insight so you can pick the email tool that actually fits your business.

Latest changes to this article 📢

The GetResponse review has been entirely updated with my latest hands-on testing and comparisons as of 2025. I’ve rechecked pricing and feature availability to make sure everything is still accurate by the time you’re reading this.

I also added more personal notes and insights from using GetResponse across multiple projects — including where it performs well and where I found it to be lacking.

GetResponse Review: 30-sec Summary

Shortly: GetResponse is an all-in-one email tool trying to do everything — email marketing, landing pages, funnels, webinars, even a CRM.

It’s especially popular with ecommerce brands that want a plug-and-play setup without gluing tools together.

If you’re just starting out, their free plan sounds good on paper — you get a website builder, forms, and some basic automation. But once your list grows or you want to run smarter sequences, things get pricier fast.

It’s one of the best apps for templates and sales funnels features integrated, but the more advanced stuff (like behavior-based flows or deeper segments) feels clunky compared to newer tools built for real automation.

GetResponse might look like a great tool for everbody, but if you want email that actually drives revenue without digging through menus or overpaying for features you won’t use, there are better options.

→ List of GetResponse’s best alternatives

Screenshots of GetResponse

GetResponse Pricing: What’s The Cost?

GetResponse has 4 plans, starting at $19/month and going up to custom pricing for Enterprise.

The Starter plan covers basic email tools.

But to get actual automation or sales funnels, you’ll need to jump to at least the $59/month Marketer plan. That’s where most people end up — and it adds up fast.

List of GetResponse’s pricing plans

• Starter ($19/mo) – For small lists and basic emails (no automation or funnels)
• Marketer ($59/mo) – For ecomm and marketers who want automation, segmentation, and sales funnels
• Creator ($69/mo) – For course creators who want student tools, webinars, and no transaction fees
• Enterprise (Custom) – For big teams that need priority support, SSO, and transactional emails

That’s just a summary. This is their full pricing page:

Note that a free trial is available on all plans. Discounts apply if you pay yearly.

Pro Tip: You may find GetResponse discount codes and coupons online. As a disclaimer, there is a 95% probability that those codes are all affiliate-based commissions from people promoting GetResponse.

Nothing to be ashamed of on the promoter’s end.
Just an useful thing to know for potential buyers like yourself.

GetResponse pricing table

Plan	Cost	What each plan offers
Starter	$19/mo	Unlimited emails, autoresponders, landing pages, basic automation, chat support
Marketer	$59/mo	Everything in Starter + full automation, sales funnels, abandoned cart, segmentation
Creator	$69/mo	Everything in Marketer + course builder, up to 500 students, webinars, no transaction fees
Enterprise	Custom pricing	All features + priority support, dedicated IP, SSO, transactional emails, unlimited users

Is GetResponse good value-for-money?

If you just want to send basic newsletters, GetResponse’s $19 plan looks cheap — but most people outgrow it fast. As soon as you want real automation, segmentation, or sales funnels, you’re bumped to $59/month or more.

Compared to tools like MailerLite or Brevo, it’s on the pricier side.

And while you do get a lot of features, it’s a mixed bag — especially if you’re not using all the extras like webinars, course builders, or SMS.

What most users really want is clean automation and results. Not extra tabs.

Now, What Are the Pros & Cons of GetResponse?

We wouldn’t like to just show you a random list of “pros and cons” that could be sourced from… Our minds, or anywhere else.

That’s why, as part of our ongoing B2B email marketing software research, we’ve tested 14 other platforms and reviewed feedback from hundreds of real users — it’s what we do. The pros and cons below reflect the most common things people like (and dislike) about GetResponse.

We also spoke to 42 former users who switched from GetResponse to other tools (the number is 42 as of May 26th, 2025) to better understand why they left.

GetResponse Features Review:
My Detailed Experience

1. Email Automation & Autoresponders

GetResponse has a pretty solid setup when it comes to automation as long as you’re on the right plan.

You get basic autoresponders even on the lower tiers.

These can trigger time-based emails like “welcome” messages or birthday promos. You can also stack up emails into drip sequences based on signup date, clicks, or purchases.

It’s enough to cover the basics.

But if you want to go beyond that, like sending emails based on user actions (abandoned cart, viewed a product, clicked a link but didn’t buy), you’ll need to upgrade to the Marketing Automation plan or higher ($59+/mo).

That’s where features like if/else splits, tag-based triggers, and goal tracking live.

The email flow builder itself is clean and usable, and they offer some nice pre-made templates to get started. But without access to full automation logic, the Starter plan can feel more like a waiting room than a workspace.

What’s missing?

• You can’t trigger flows from product events (like “trial started” or “subscription failed”)
• There’s no built-in A/B testing inside flows
• No revenue tracking tied to emails or userss

What Encharge does differently → It gives you full automation from the start, with event-based flows and the ability to trigger emails from real user actions.

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2. Segmentation & Personalization

This is where GetResponse puts in work — especially for eCommerce users.

You can build segments using a bunch of filters: purchase history, geolocation, tags, lead scores, sign-up source, and more.

There’s even behavioral targeting tied to landing page visits and funnel actions. If you’re running an online store (e.g. WooCommerce), it’s got most of what you need.

They also offer dynamic content inside emails — so you can personalize offers or product blocks depending on the user.

Pretty handy for promos or cross-sells!

But here’s the catch: Most of the deeper segmentation features are tied to user behavior inside GetResponse’s own tools.

If your product lives elsewhere (like a SaaS app or membership platform), your options are limited unless you patch it in with Zapier or build a custom integration.

And while the tags and filters are flexible in GetResponse, there’s no clean UI for event-based logic like “signed up 3 days ago but hasn’t activated” or “visited pricing page 2x this week but didn’t convert.”

That’s where it starts to feel like a tool built for lists — not users.

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3. Landing Pages & Funnels

GetResponse doesn’t just give you forms — it gives you full-blown landing pages, thank-you pages, and even pre-built funnels.

It’s all packed under what they call the Conversion Funnel feature.

Inside, you’ll find 30+ funnel templates covering everything from lead capture to product sales and webinar signups.

You can drag in signup forms, add promo codes, or drop in one of their ready-made lead magnets (they even provide downloadable PDFs if you don’t have your own content yet).

Pricing Issue: To build full funnels or unlock most of these options, you’ll need to upgrade to the Marketing Automation plan ($59+/mo).

• The free and Starter plans limit what you can do
• And, for many users, these extra tools just sit unused.

Also worth noting, their lead magnet templates are mostly focused on digital marketing content. If you’re outside that world, you’ll likely end up rewriting or replacing everything.

How Encharge does it differently → Encharge doesn’t try to be a page builder. We let you plug in whatever tools you’re already using, then turn those form signups into smart, behavior-based journeys.

Your funnel lives inside your automation — not split across multiple builders.

• User signed up? Start onboarding flow.
• Didn’t activate in 3 days? Trigger a reminder.
• Viewed pricing page 2x but didn’t upgrade? Drop a well-timed offer.

No need to manage landing pages and flows in two separate places.

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4. Ecommerce Tools

GetResponse goes hard on ecommerce. You get:

• Promo codes pulled from your store
• Abandoned cart recovery flows
• Product recommendation blocks in emails
• Ecommerce tagging and filters
• Order and revenue tracking

→ Top email marketing tools for Woo

→ Top email marketing tools for Shopify

All of this sits in a dedicated ecommerce dashboard, with direct integrations for platforms like Shopify, PrestaShop, and Magento.

But here’s the catch — and it’s a big one: You only get these features on the Ecommerce Marketing plan or higher, which starts at $119/month for just 1,000 contacts. That includes cart abandonment, product recommendations, and purchase-based automation.

So yes, the features are there — but you’re paying enterprise pricing to unlock them. For small or growing stores, that’s a steep ramp.

Why Encharge is better for ecommerce automation: Encharge lets you build ecommerce flows using real events from your store — without paying extra.

• Cart started → no checkout in 2 hours → send a reminder
• Purchased >$100 → didn’t buy again in 30 days → send VIP promo
• Added to cart → viewed pricing 2x → didn’t convert → drop code

And it works natively with Shopify, Stripe, WooCommerce, Segment, and more. You don’t need a separate dashboard or $100+/mo just to recover carts or drive repeat orders.

5. Webinars, Course Builder & CRM

GetResponse tries to be more than just email. It adds features you’d usually find in 3–4 different tools.

You get:

• Built-in webinar hosting (no Zoom needed)
• Course creator to monetize your knowledge (sell one-time or subscriptions)
• A lightweight CRM to track leads, deals, and contact activity

These sound impressive on paper — and for some solo creators, they might actually be useful. But for most users, it’s just clutter.

As for the CRM, it works, but it’s nowhere near what dedicated tools offer. And unless you’re regularly running webinars, you’re likely paying for tools you won’t touch.

Even worse? Most of these features sit behind higher-tier plans.

If you’re on Starter, you won’t get full access.

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6. Integrations & User Data

GetResponse integrates with most big platforms: Shopify, Stripe, Zapier, WooCommerce, Magento, PayPal, etc.

You can also connect to Facebook, Google Ads, and CRMs like Salesforce.

This setup might work fine for newsletters or abandoned cart emails. But if you’re trying to build flows based on product usage, user profiles, or real-time behavior… it starts to fall apart.

What Encharge does better: Encharge was built to work with product-led tools out of the box:

• Native integrations with Stripe, Segment, HubSpot, Intercom, Calendly, and more
• Pull real-time user events like “trial started,” “plan upgraded,” “invoice failed”
• Sync user data into flows automatically — no Zapier, no spreadsheets, no delays

And it works both ways — send behavior-based emails from Encharge, and sync back data to your CRM or analytics stack.

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7. Reporting

GetResponse gives you a decent set of reports:

• Open and click-through rates
• Unsubscribes, bounces, device stats
• Ecommerce revenue if you’re on the right plan
• Funnel and campaign performance

For basic newsletters or promo blasts, it’s enough.

You’ll see what worked, what didn’t, and where to improve.

Ecommerce users on higher plans can also track order value and campaign revenue — assuming your store is properly integrated.

But here’s where it falls short: You don’t get deep per-user insights.

You can’t easily see how one subscriber moved through a flow or how much revenue they generated. And there’s no revenue-per-email stat unless you duct-tape it in with UTM tracking and a spreadsheet.

Also missing: no goal tracking, no time-to-convert analysis, and no way to split test flows to find the highest-performing journey.

What Encharge gives you instead Encharge is built for revenue visibility:

• Track revenue per user, per email, per automation
• Visualize funnel drop-offs, conversion rates, and outcomes
• Split-test entire flows (not just subject lines) to improve performance over time

You don’t need to guess what’s working — you’ll know.

8. Security & Compliance

GetResponse takes security seriously — and it shows in both their certifications and infrastructure.

All accounts are protected by:

• SOC 2 and ISO 27001 certifications
• PCI DSS and HIPAA compliance
• GDPR compliance and CSA STAR Level 1

That means your data is stored, processed, and encrypted according to globally recognized standards — the same level you’d expect from banks and healthcare providers.

On the infrastructure side, GetResponse uses redundant servers, daily encrypted backups, and 24/7 network monitoring with strict firewall rules. All credit card processing is handled over a PCI-compliant system.

There’s also SSO support for platforms like Google, Microsoft, and Okta — plus optional two-factor authentication (2FA) with hardware tokens or app-based TOTP codes.

They even maintain a public status page for transparency and real-time updates.

One thing worth noting: In June 2024, GetResponse experienced a small security breach affecting fewer than 10 customers. It was caused by compromised employee credentials.

To their credit, they acted quickly — notifying users, updating systems, and auditing third-party tools. It’s a reminder that even secure platforms need constant vigilance.

Getting Customer Support at GetResponse

GetResponse offers decent customer support, but it’s not quite a standout — and there’s no phone support, which might matter if you’re in a high-stakes business.

Here’s what you get:

• 24/7 live chat – Only in English; Polish support is limited to weekdays, 9–5
• Email support – Available 24/7 in English, plus 6 more languages: Polish, German, French, Spanish, Italian, and Portuguese
• Help Center – A library of help docs and tutorials that cover most common questions
• No phone support – You can’t call in, even on higher plans
• No true onboarding experience – There’s no walkthrough when you first join, and setup help is limited to self-service or chat

For most users, the chat support is responsive — but if you’re running a time-sensitive campaign or need fast answers during setup, the lack of a direct contact option can be frustrating.

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How Does GetResponse Compare to Competitors?

GetResponse is solid — but it’s not the best fit for everyone.

Here’s when we recommend looking elsewhere:

• If you want better automation and revenue tracking, Encharge is the smarter move
• If you’re running a small list or just getting started, MailerLite or Brevo might be enough
• If you’re in ecommerce and need omnichannel, tools like Omnisend are worth checking out
• If you need heavy sales pipelines, Keap and ActiveCampaign are more CRM-heavy

Some of these tools trade off something — they’re either too basic or too expensive for what they offer.

That’s why we built a full breakdown of the top GetResponse alternatives, including pricing, features, and who each one is best for.

👉 Check out the full comparison here

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To make sure our reviews are actually helpful, we personally test every email tool we write about, not just GetResponse. Our team has spent hundreds of hours inside platforms like Klaviyo, Customer.io, Userlist, Ortto and many other.

We don’t rely on press pages or generic feature lists. We build real flows, run sample campaigns, test integrations, and see how each platform handles real-world use cases like onboarding, churn recovery, and lead nurturing.

We also regularly talk to users — including people who’ve switched away from GetResponse — to understand what actually works long term.

Here’s what we score email platforms on:

• Automation & Triggers – 30%
  Can you build flows that respond to user behavior, product events, and lifecycle timing?
• Ease of Use – 20%
  Is the interface clean? Can non-technical users build and edit flows without support?
• Segmentation & Targeting – 15%
  How well can you filter, personalize, and target based on real data?
• Integrations & Data Sync – 15%
  Does it work well with your stack? Stripe, Shopify, CRMs, etc.?
• Pricing & Value – 10%
  Do you get real automation without upgrade walls? Are features worth the price?
• Reporting & Revenue Tracking – 10%
  Can you track what matters — like revenue per email, flow performance, and ROI?

That’s how we make sure every recommendation we give is based on real use, not just nice landing pages.

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Conclusion: Should You do Email Marketing with GetResponse?

After testing GetResponse, I can say this: it tries to do everything — and that’s both the strength and the weakness.

You get landing pages, webinars, course tools, and more. But once you need serious automation, behavior-based flows, or reliable revenue tracking, things get complicated fast. And expensive.

If you’re running a product-led business or a growing SaaS, you’ll probably hit that ceiling quicker than expected.

That’s why I recommend Encharge for teams who want to skip the noise and just build flows that work. It focuses on what actually drives growth — behavior-based automation, Stripe and Segment integrations, and clear revenue data — without the fluff.

GetResponse FAQ

1. Is GetResponse.com legit?

Yes — GetResponse is a legitimate email marketing platform that’s been around for over 20 years. It’s used by thousands of businesses worldwide and includes tools for email campaigns, automation, landing pages, and even webinars.

That said, “legit” doesn’t always mean right for you. Some users report issues with deliverability, confusing billing, or customer support that’s hit or miss.

So while it’s safe and functional, it’s worth testing to see if it actually fits your workflow.

2. What is GetResponse good for?

GetResponse is best known for its email marketing tools — but it also throws in landing pages, funnels, webinars, and a course builder. If you’re a small business or creator looking for an all-in-one platform to send newsletters, capture leads, and build basic automations, it’s a solid starting point.

Here’s what it does well:

• Send and schedule email campaigns
• Build landing pages and popups
• Set up basic automation and autoresponders
• Host webinars and gated content
• Track open rates, clicks, and unsubscribes
• Manage and segment your contact list

But — if you’re looking for behavior-based flows, product usage triggers, or real-time revenue tracking… that’s where GetResponse starts to feel limited.

👉 If you’ve outgrown basic email marketing, check out Encharge — it’s built for smarter automation that grows with you.

3. What is better than GetResponse?

That depends on what you need — here’s a quick breakdown of the most popular GetResponse alternatives:

• Encharge – Built for SaaS, PLG, and product-led teams. Behavioral flows, Stripe sync, dynamic segments, and revenue tracking are all native.
  Best for: Anyone who’s outgrown list-based email and wants smarter automation that converts.
• MailerLite – Great if you’re just starting out. It’s simple, clean, and has strong deliverability.
  Best for: Small teams and solo founders who want easy email campaigns.
• ActiveCampaign – Powerful if you need deep automations and built-in CRM tools.
  Best for: Sales-driven businesses or advanced lifecycle automation.
• Brevo (formerly Sendinblue) – Combines email and SMS in one platform at a low price point.
  Best for: B2B teams that want affordable multi-channel communication.
• HubSpot – All-in-one with strong CRM and marketing tools — but pricing jumps fast.
  Best for: Larger teams with budget and sales teams already in place.

4. Is GetResponse good for email marketing?

Yes — GetResponse is a solid option for email marketing, especially if you’re a beginner or running a small to mid-sized business. It gives you:

• Drag-and-drop email editor
• Pre-made templates
• Basic automations and autoresponders
• A/B testing and performance analytics

It’s easy to get started, and the free plan lets you try out core features.

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Thank you so much for reading this,
David Ch
Head of Marketing at Encharge