Email Marketing for Shopify (TL;DR)
This is a summary of the best email marketing apps for Shopify:
1. Encharge
Built for serious Shopify growth with automation-first features.
(2,000 contacts)
Voted best app
2. Shopify Email
No-frills email tool already built into Shopify — easy to get started.
(2,000 contacts)
3. Klaviyo
Strong segmentation and deep Shopify integration for power users.
(2,000 contacts)
4. Omnisend
Combo of email + SMS that’s simple to automate and launch.
(2,000 contacts)
5. Mailchimp
Flexible for creators who also market outside Shopify.
(2,000 contacts)
6. Privy
Popup-focused tool that’s quick to implement and grow lists.
(2,000 contacts)
7. ActiveCampaign
Ideal for stores that also need a powerful CRM alongside emails.
(2,000 contacts)
If you run a Shopify store, you already know email is where the real money comes from.
I myself have been using Shopify for over a decade now, and I’ve tried just about every email tool out there — from the cheap ESPs to the ones that really work wonders and quietly make you thousands behind the scenes.
This guide breaks down the email apps that actually work well with Shopify.
Not based on feature lists, but based on real usage.
We tested how they sync, how they automate, how they scale, and most importantly, how they help you sell more without wasting your time.
Why you can trust this list
This isn’t a “top 7” copied from some affiliate-earning blog. These tools were tested on real stores by someone who’s sent thousands of emails, built dozens of flows, and made every mistake in the book.
We focused on what actually matters:
- Does it plug into Shopify cleanly?
- Can it send emails based on what people do (not just blast a list)?
- Will it grow with your store or hit a wall?
We won’t bore you with useless info. We’ll simply show you what works and what doesn’t.
This article was last updated in May 2025. Click to reveal what we’ve changed 👇
We re-checked every app on this list inside real Shopify stores. That includes pricing changes, new features, and how well each tool now works with Shopify in 2025.
This version reflects what’s actually changed — so you’re not wasting time with outdated info.
With all of this being said, let’s jump into the guide. This is what we’ll cover:
Best Email Marketing for Shopify Stores: Top 7 Apps
Encharge, Shopify Email, Klaviyo, Omnisend, Mailchimp, Privy, ActiveCampaign — these are currently the top email marketing software for Shopify.
Let’s now jump into the detailed analysis of all 7 apps.
1. Encharge: Best set-and-forget automation tool
- Our score: 4.9/5 ⭐️
- Known for: Advanced behavior-based automation flows
- Best for: Shopify stores that want to automate more than just newsletters
We’ve tested Encharge on a 4 different Shopify setups, and it felt best for behaviour-based emails and personalized campaigns — especially if you care about timing emails based on what people actually do, not just blasting a list.
You can set up flows that react to stuff like product views, abandoned checkouts, or big spenders — and it doesn’t take forever to figure out.
It’s not the flashiest app on the list and it doesn’t try to do everything.
No built-in popups or flashy dashboards.
But if you’re focused on automating the boring stuff (follow-ups, upsells, win-backs) it handles that well, hence why this app’s headline says it’s the best “set and forget” ESP for Shopify.
Encharge’s top features for Shopify stores:
- Visual flow builder with real-time Shopify triggers (cart started, purchase made, etc.)
- Deep segmentation by product, order value, or behavior
- Email personalization using Shopify product data
- Smart delay/timing logic inside automations
- Built-in revenue tracking for every flow
Useful integrations for Shopify: Stripe, Typeform, HubSpot, Segment, Calendly, Intercom, Unbounce, and well over 50 other integrations.
What I like about Encharge
Where it falls short
Who do I recommend Encharge for: If your Shopify store is already bringing in consistent orders and you’re ready to automate more of the customer journey — this is a great fit.
Encharge works especially well for brands that care about behavior-based emails, retention, and saving time on follow-ups.
But if you’re just sending a weekly promo and don’t need logic-based flows yet, you might be fine with a simpler tool for now.
→ Read more about it in the Encharge <> Shopify documentation
This is how much Encharge costs for Shopify stores:
| Plan | Price | Subscribers | Key Features |
|---|---|---|---|
| Growth | $79/mo | Up to 2,000 | Flow builder, segmentation, behavior emails, Stripe/Zapier, 10x email sends |
| Premium | $129/mo | Up to 2,000 | Everything in Growth + Shopify, WooCommerce, transactional emails, API |
| Enterprise | Custom | 50,000+ | Everything in Premium + account manager, onboarding, priority support |
2. Shopify Email: Simple built-in solution for beginners
- Our score: 4.3/5 ⭐️
- Known for: Being the easiest option built directly into Shopify
- Best for: New stores sending basic promo emails
Shopify Email is built right into your Shopify dashboard, so there’s no extra setup or tools to connect.
We tested it on fresh stores and it’s genuinely beginner-friendly. You can launch a branded email campaign in minutes using your store’s existing products, logo, and colors.
It’s not built for deep automation or segmentation, but it does the basics well: promos, product launches, and updates.
Essentially, their software is good if you’re just starting out.
Shopify Email’s top features for Shopify stores:
- Directly integrated into Shopify admin — no setup required
- Uses your store’s branding and products automatically
- Simple templates for promos, restocks, and new arrivals
- Basic analytics like open rate, click-throughs, and sales
Useful integrations for Shopify: No extra tools needed — everything runs inside your Shopify dashboard
What I like about Shopify Email
Where it falls short
Who do I recommend Shopify Email for: If you’re running a new Shopify store and want something simple to start sending emails fast, this is a good no-hassle option.
You won’t get deep automation, but for quick sales updates or product launches, it does the job! Especially if you’re not ready to pay for a full email platform yet.
Shopify Email’s pricing is as follows:
| Emails per Month | Cost per 1,000 Emails |
|---|---|
| First 10,000 | Free |
| 10,001 – 300,000 | $1.00 |
| 300,001 – 750,000 | $0.65 |
| 750,001 and above | $0.55 |
Key Points:
- Counting Method: Each email sent to an individual recipient counts as one email. For instance, sending a single campaign to 800 subscribers counts as 800 emails.
- Billing Threshold: Charges for additional emails apply once the cost reaches $0.005 USD.
- Free Emails: The 10,000 free emails are
allocated per calendar monthand do not roll over to subsequent months. - Automations: Emails sent through abandoned checkout automations are exempt from these counts and remain free.
This pricing structure is applicable across various Shopify plans, including Basic, Shopify, Advanced, and Plus.
3. Klaviyo: Deep data and targeting for Shopify customers
- Our score: 4.6/5 ⭐️
- Known for: Powerful segmentation and advanced analytics
- Best for: Growing brands that want full control over email and SMS
Klaviyo is one of the most popular email tools for Shopify — and it shows.
When we tested it with real stores, it synced instantly and pulled in everything: customer tags, order data, viewed products, checkout activity, you name it.
It’s packed with options.
If you like getting into the details (segmenting by spend, frequency, product interest, etc), then you should know that Klaviyo lets you go deep.
You can build multi-step automations, trigger flows from almost any Shopify action, and run detailed revenue reports tied to email and SMS.
That said, the interface can feel overwhelming at first.
It’s made for power users, so if you’re not already comfortable with email marketing, it might take a while to get the hang of everything.
Klaviyo’s top features for Shopify stores:
- Auto-syncs all Shopify customer and order data
- Deep segmentation (LTV, purchase history, behavior, tags)
- Advanced flows for cart, browse, post-purchase, and reviews
- Built-in SMS marketing tied into email flows
Useful integrations for Shopify: ReCharge, Aftership, Gorgias, Facebook Ads, Zendesk, Smile.io
What I like about Klaviyo
Where it falls short
Who do I recommend Klaviyo for: If you’re running a Shopify store with steady traffic and you’re ready to dive into data and advanced flows, Klaviyo gives you serious control.
It’s ideal for brands with repeat buyers, high LTV, or complex segments.
It’s less ideal if you just need a quick way to send basic emails.
If you find yourself in the second bracket, feel free to look at Klaviyo’s top alternatives.
Klaviyo’s pricing for the Shopify integration:
| Plan | Price (USD/month) | Inclusions |
|---|---|---|
| Free | $0 | Up to 250 email contacts, 150 SMS/MMS credits, templates, forms, A/B testing |
| $20 | 251–500 contacts, AI tools, predictive analytics, 160+ templates, segmentation | |
| SMS | $15 | Up to 1250 credits, smart opt-in, transactional SMS, branded links, two-way automation |
4. Omnisend: Email + SMS with easy automations
- Our score: 4.5/5 ⭐️
- Known for: Combining email, SMS, and push in one place
- Best for: Shopify stores that want quick-win automations without complexity
Omnisend is a popular choice for Shopify sellers who want to move fast.
When we tested it, the setup was smooth — products and customers synced automatically, and most of the essential flows (welcome, post-purchase etc) were already pre-built.
You don’t need to be a pro to get results here.
The drag-and-drop builder is clean, and the built-in SMS and push notifications make it easy to run multi-channel campaigns without switching tools.
Omnisend isn’t as deep as something like Klaviyo, Encharge or other alternatives, but it’s definitely more streamlined — which is a plus for stores that want good automation without the overwhelm.
Omnisend’s top features for Shopify stores:
- Pre-built eCommerce automation templates
- Email + SMS + push notifications in one dashboard
- Product picker that pulls directly from your Shopify store
- Revenue tracking and campaign performance inside Shopify
Useful integrations for Shopify: Yotpo, Smile.io, ReCharge, Gorgias, Aftership
What I like about Omnisend
Where it falls short
Who do I recommend Omnisend for: Omnisend is great for Shopify stores that want to move fast without hiring a specialist. If you just need abandoned cart emails, product drops, and some SMS — this covers most of what you’ll need.
Omnisend’s pricing for Shopify integration:
| Plan | Price (USD/month) | Inclusions |
|---|---|---|
| Free | $0 | 250 contacts, 500 emails/mo, 60 global SMS, templates, automations, support |
| Standard | $16 | 500 contacts, 6,000 emails/mo, 60 SMS, review collection, all Free features |
| Pro | $59 | 2,500 contacts, unlimited emails, free SMS, unlimited reviews, all Standard features |
5. Mailchimp: Good beginner tool for multi-platform use
- Our score: 4.2/5 ⭐️
- Known for: Easy-to-use email builder and cross-platform compatibility
- Best for: Stores selling on Shopify and other platforms like Etsy or Amazon
We tested it with Shopify using their app connector, and while it works, it’s not as smooth or native as other tools on this list.
That said, if you’re running multiple sales channels or already familiar with Mailchimp from past projects, it can still get the job done.
It’s great for sending simple promos and newsletters, especially if you don’t need complex flows.
But compared to Shopify-focused tools, Mailchimp lacks the deep integration, triggers, and ecommerce automation logic that stores often rely on to scale.
Mailchimp’s top features for Shopify stores:
- Easy drag-and-drop email builder with lots of templates
- Decent automation options for cart recovery and post-purchase
- Works across multiple platforms (Shopify, Etsy, Amazon, etc.)
- Built-in content studio and basic audience segmentation
Useful integrations for Shopify: Canva, QuickBooks, Zapier, Squarespace, WooCommerce
What I like about Mailchimp
Where it falls short
Who do I recommend Mailchimp for: Mailchimp works best for Shopify users who already know the tool and want to keep things simple. If you’re also selling on other platforms, it helps keep your emails in one place.
But if Shopify is your main focus and you want deep automation, there are stronger options.
| Plan | Price (USD/month) | Inclusions |
|---|---|---|
| Free | $0 | Email, CRM, sign-up forms, landing pages, social posting, surveys |
| Essentials | from $13 | Email templates, multi-step automations, support, up to 50,000 contacts |
| Standard | from $20 | Journey builder, send time optimization, behavioral targeting, 100k contacts |
| Premium | from $350 | Advanced segmentation, multivariate testing, unlimited contacts/seats |
6. Privy: Great for popups and list building
- Our score: 4.1/5 ⭐️
- Known for: High-converting popups and on-site displays
- Best for: Shopify stores focused on growing their email list fast
Privy is best known for its popups, flyouts, and banners — all geared toward helping you collect emails and boost conversions.
When we tested it with Shopify, the connection was fast and it synced customer data instantly.
You can trigger popups based on behavior (like exit intent or scroll), and feed those leads straight into email automations.
It also has email and SMS features built in, but in our experience, they’re more basic compared to tools like Encharge or Klaviyo.
Still, if list growth is your priority and you want everything under one roof, Privy gets the job done.
Privy’s top features for Shopify stores:
- Easy-to-build popups, banners, and flyouts
- Targeted displays based on Shopify cart or page behavior
- Basic email campaigns and autoresponders
- SMS list growth and simple automation
Useful integrations for Shopify: Justuno, Smile.io, Klaviyo, Mailchimp, Zapier
What I like about Privy
Where it falls short
Who do I recommend Privy for: Privy is ideal for Shopify store owners who care most about list growth. If your priority is capturing more emails before optimizing flows, this is one of the easiest tools to start with.
But once you’re ready for serious automation, you’ll probably need to bring in a stronger backend like Encharge or Klaviyo.
| Plan | Price (USD/month) | Inclusions |
|---|---|---|
| Basic Convert | $12 | 10,000 pageviews, limited popup functionality |
| Convert | $24 | Full popup access, advanced targeting, sync with email tools |
| Starter | $30 | 1,500 email contacts, unlimited emails, automation |
| Growth | $45 | 2,000 email + 75 SMS contacts, full SMS access, advanced SMS automation |
7. ActiveCampaign: Perfect if you need a CRM
- Our score: 4.4/5 ⭐️
- Known for: Powerful automation paired with built-in CRM features
- Best for: Shopify brands that want sales + marketing in one platform
ActiveCampaign is one of the more advanced platforms we tested — it goes beyond email and into full customer relationship management.
You can build multi-step automations, trigger messages based on Shopify behavior, and even score leads based on activity.
That said, it’s not built specifically for ecommerce.
The Shopify integration works well, but it takes some setup.
This tool is ideal if you’re combining sales and email in the same platform — for example, if you’re running a team that follows up with customers, handles service tickets, or sells higher-ticket products.
ActiveCampaign’s top features for Shopify stores:
- Shopify automation triggers (purchases, abandonments, product views)
- Built-in CRM with deal tracking and lead scoring
- Advanced flow builder with branching, goals, and tags
- SMS, site tracking, and email all in one place
Useful integrations for Shopify: Facebook Custom Audiences, Zapier, Calendly, Unbounce, WooCommerce
→ Speaking of Woo, check out our guide on the best ESPs for Woo.
What I like about ActiveCampaign
Where it falls short
Who do I recommend ActiveCampaign for: ActiveCampaign is best for Shopify sellers who need more than just email — especially if you’re doing sales follow-ups, service, or lead qualification.
It’s powerful, but probably more than you need if you’re just focused on ecommerce flows like abandoned carts or product launches.
In that case, Encharge or Klaviyo might be a better fit.
→ Why ActiveCampaign gets expensive so fast
→ Top ActiveCampaign alternatives for eCommerce
| Plan | Price | Inclusions |
|---|---|---|
| Starter | $19 | 10x email sends, automation, CRM, abandoned cart, site tracking, AI tools |
| Plus | $59 | Starter + product catalog, coupons, landing pages, unlimited automations |
| Pro | $89 | Plus + 12x sends, Shopify Plus support, predictive sends, attribution |
| Enterprise | $159 | Pro + 15x sends, SSO, custom objects, 5 users included |
Pro Tip: We’ve explained ActiveCampaign’s pricing in another guide. Over there we went deeply into every detail you need to know before pulling the trigger.
How to Choose YOUR Shopify Email Marketing Software
There are tons of email tools out there, but most weren’t built for Shopify. This section covers what actually matters when picking one for your store.
Let’s get started.
1. Direct Shopify Integration
You want the app to plug straight into your store without workarounds.
It should pull in your products, customer data, order history — and let you trigger emails from real Shopify events like "checkout started" or "order placed".
2. Ecommerce Automation Flows
Basic newsletters won’t cut it. Look for pre-built flows like:
- Abandoned cart recovery
- Post-purchase upsells
- Win-back campaigns
And ideally, you can edit and customize these without a dev.
Pro Tip: If you’re not on Shopify, you might want to see what are the best ESPs for eCommerce in general. We have a separate guide for that!
3. Product + Customer Data Personalization
The tool should let you drop in product names, images, prices, and customer info (like first name, last item bought, etc.) to make your emails feel personal — and relevant.
→ Find out how email marketing personalization works
4. Segmentation That Makes You Money
Sending the same email to everyone = lost sales.
Look for filters like:
- Spent over $100
- Ordered more than once
- Viewed a product but didn’t buy
5. Revenue Tracking and Attribution
If you’re sending emails, you should know exactly how much money they’re bringing in.
Good Shopify apps show you revenue per email, per flow, and even per segment.
Want all of that without hacking it together?
Encharge has it built in — and it actually works out of the box.
Our Testing Methodology for Shopify Email Apps
After 11 years of running Shopify stores, I’ve tested just about every email tool out there, from bare-bones newsletter apps to full-blown marketing platforms.
Some helped us grow. Others slowed us down.
For this guide, I revisited the top 7 email marketing platforms built (or often used) with Shopify. Each one was tested directly in a Shopify environment — sending real campaigns, building flows, checking how they sync, and seeing what actually drives revenue.
We didn’t just look at features. We focused on what matters when you’re running a store.
This table reflects what matters most when your goal is to grow, not just send emails. And hence, it reflects what we care about in this list:
| Factor | Weight |
|---|---|
| Shopify automation & triggers | 30% |
| Ease of use | 20% |
| Segmentation & personalization | 15% |
| Shopify integration quality | 15% |
| Pricing & value | 10% |
| Reporting & revenue tracking | 10% |
We didn’t just count features — we tested how useful they actually are when you’re running a Shopify store day to day.
Some tools are packed with stuff you’ll never use.
Others are simple but nail the basics.
Conclusion: What is the best email marketing app for Shopify?
With all this experience in the past, I can confidently say that one thing’s clear: the best email marketing tool is the one that fits how you run your store(s).
- If you just want something simple to send out promos — Shopify Email or Mailchimp will get the job done.
- If you care more about popups and list growth, Privy’s an easy starting point.
But if you’re ready to automate real customer journeys (abandoned carts, VIP win-backs, post-purchase flows) and actually make your email channel profitable without babysitting it, Encharge is the one we’d recommend.
It’s what we use. It works. And it doesn’t get in your way.
Now’s the time to set your flows up — before the next cart is abandoned, not after.
FAQ: Shopify Email Apps
1. Does Shopify have its own email marketing platform?
Answer: Yes — Shopify has a built-in tool called Shopify Email that lets you send email campaigns straight from your Shopify dashboard.
You can send promos, product updates, abandoned cart reminders, and more — all using your store’s branding and customer data.
It comes with:
- Drag-and-drop email builder
- Simple automation (like welcome emails and cart recovery)
- Basic reports and segmentation
- 10,000 free emails/month on any Shopify plan
It’s easy to use and great for beginners — but if you need deeper automation or multi-step flows, you’ll likely want to switch to something like Encharge later on.
2. Is Shopify email marketing any good?
Answer: Shopify Email is a solid choice for beginners and small stores — especially if you just need a simple, free way to send emails from inside your Shopify dashboard.
It’s easy to use, plugs right into your store, and gives you 10,000 free emails every month. You can launch promos, send product updates, and track basic performance without leaving Shopify.
- But it’s not built for advanced stuff.
- If you need automation, SMS, A/B testing, or deeper segmentation…
- You’ll likely outgrow it fast.
Verdict: Good for basic emails when you’re just getting started. Once your store grows, tools like Encharge or Klaviyo will give you way more control.
Curious for more? Check out this video — it isn’t ours, but I couldn’t recommend it enough. It covers the essential pros and cons of Shopify’s tool:
3. How much does Shopify email marketing cost?
Answer: Shopify Email is free for the first 10,000 emails you send each month. After that, it’s $1 per 1,000 emails — with discounts at higher volumes.
- Free tier: 10,000 emails/month included with any Shopify plan
- After that: $1 per 1,000 emails (up to 300,000 emails/month)
- Over 300,000 emails: $0.65 per 1,000
- Over 750,000 emails: $0.55 per 1,000
No monthly fee, no separate subscription — you just pay based on usage.
It’s a good starting point if you’re sending basic promos and don’t need advanced flows. But for serious automation (like cart recovery or post-purchase journeys), tools like Encharge or Klaviyo are better long-term fits.
4. What is the best email service to use with Shopify?
Answer: Encharge is the best email marketing tool for Shopify if you want deep automation that reacts to how customers shop. It plugs into your store, tracks behavior in real time, and lets you send emails that actually convert — not just look good.
That said, the best tool depends on what you need right now:
- Encharge – Best for behavior-based flows like abandoned cart, VIP offers, and post-purchase emails. Built to automate the boring stuff and drive more repeat sales.
- Omnisend – Good if you want email + SMS + push in one place. Easy to use, with solid Shopify integrations.
- Klaviyo – Great for brands that love data and want advanced segmentation. Powerful, but takes some time to learn.
- Shopify Email – Good starting point if you’re just sending promos and want something simple, free, and built-in.
If you want Shopify emails that run themselves and bring in actual revenue — go with Encharge. If you’re still figuring things out, try a simpler tool and upgrade when you’re ready.
Thank you so much for reading this,
David Ch
Head of Marketing at Encharge
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