Launching on Product Hunt is a big moment — and a well-timed email can help rally your users to show up and support you.
The best launch emails don’t just say “we’re live.” They explain why it matters, how users can help, and what’s in it for them — all in a clear, punchy message.
What’s key here? Tapping into early adopters. These are the people most eager to try something new, spread the word, and shape your product’s first wave of traction.
In this post, you’ll find 30 SaaS Product Hunt launch email examples — a mix of real-world emails and copy-paste templates you can use for your next big day. Use them to drive votes, spread the word, and turn your launch into real momentum.
Let’s jump in.
What is a SaaS ProductHunt Launch Email?
A SaaS ProductHunt launch email is a message you send to your audience to announce that your product is live on ProductHunt and to invite them to check it out, upvote, or share.
These emails are all about rallying support. They help you drive early traction, get more visibility on the platform, and build momentum on launch day. Whether you’re asking your users, subscribers, or partners to back you up, a good launch email gets people excited to join the wave.
Beyond ProductHunt, this email is also a great way to remind your audience that something new and valuable has arrived.
Why Send ProductHunt Launch Emails for Your SaaS?
The #1 reason to send ProductHunt launch emails is to mobilize your audience and boost your chances of ranking high on launch day.
Without the support of your own community, it’s hard to break through the noise and get noticed.
1. Drive traffic and upvotes on launch day
Your email list is one of your strongest assets. A launch email points them to ProductHunt at the exact moment you need a surge of activity.
More traffic means more upvotes—and more upvotes mean higher rankings.
2. Build excitement and social proof
Launching on ProductHunt isn’t just about traffic; it’s about showing the world that people care about what you’re building.
A launch email helps spark that excitement and gives your audience a reason to cheer you on publicly.
3. Expand your reach beyond existing users
Even people who don’t upvote may share your launch with their network. A strong email can turn your audience into amplifiers—helping you reach potential new customers, partners, or press.
When Should You Send ProductHunt Launch Emails?
You should send ProductHunt launch emails on launch day—ideally early in the morning—and remind people throughout the day if needed.
Timing is everything when you want to ride the momentum.
1. Early morning on launch day
Hit inboxes first thing so people see your email while the day is fresh. This gives you the best shot at building early traction, which matters most on ProductHunt.
2. During key timezone windows
If you have a global audience, segment your emails by timezone to hit peak hours. You want your biggest regions engaged when they’re most active.
3. With a reminder or update email later in the day
Don’t be afraid to send a quick follow-up a few hours later, especially if you’re climbing the ranks or have hit a milestone. People love to be part of a winning moment.
Listed: Top 30 SaaS Product Hunt Launch Email Examples & Templates
1. Matter – Track analytics and feedback in one place
This email from Matter highlights their new feature that lets users see analytics and filter feedback by skill. It’s framed as a “you asked, we delivered” update, which makes it feel customer-driven. It explains exactly what’s new: feedback per skill, skill scores, and trends — all in a simple dashboard.
Why it works:
It’s clear, user-focused, and emphasizes value without overwhelming the reader. The bullet list makes it super scannable, and the Product Hunt support ask feels light and genuine.
2. Baremetrics – Launching a lightweight customer messaging tool
Baremetrics’ email announces their new lightweight messaging tool for SaaS, focusing on simplicity and price. It explains the problem it solves, highlights the top features (like behavioral targeting and automation), and invites users to try it out — all while keeping the tone conversational.
Why it works:
It balances product details with benefits. The tone is light, the checklist is satisfying to read, and the Product Hunt CTA doesn’t feel pushy.
3. Blobr – Announcing a ChatGPT API plugin
Blobr’s email shares the news of their ChatGPT Plugin Creator going live on Product Hunt. It explains what the feature does, why it’s exciting, and teases upcoming use cases. The CTA encourages readers to share feedback and support.
Why it works:
It creates hype while staying informative. It’s short, sharp, and invites readers into the journey — making them feel part of the launch.
4. Canny – Launching Canny Autopilot
Canny’s email is straight to the point: they launched Autopilot, and they want your support on Product Hunt. It’s casual, uses emojis well, and leaves space for readers to share feedback.
Why it works:
It feels human and light. No over-explaining, just “here’s the launch, help us out!” — which works especially well for an audience familiar with the brand.
5. Clay – Announcing their Product Hunt launch
Clay’s email is all about excitement. It positions the launch alongside big-name brands like Notion and Slack, thanks supporters, and invites people to check out the listing and join the discussion.
Why it works:
It taps into social proof and builds a sense of belonging. Readers feel they’re joining something big, which drives engagement.
6. Closely – Back on Product Hunt with new features
Closely’s email shares that they’re back on Product Hunt with new multichannel campaigns, analytics, and scheduling tools. It’s a mix of excitement, gratitude, and feature highlights, with a strong CTA to support them.
Why it works:
It’s personal and appreciative, while still being product-forward. It balances updates with a community vibe.
7. Contra – Launching portfolio sites for independents
Contra’s email introduces its latest feature: portfolio websites with commission-free payments. It highlights why this matters — freelancers with portfolios are 13x more likely to get hired — and invites users to check them out on Product Hunt.
Why it works:
It hits a clear pain point and delivers a simple, powerful solution. The stats add punch, making the CTA harder to ignore.
8. Krisp – Launching AI Meeting Assistant
Krisp’s email introduces their AI Meeting Assistant, built to help users save time in meetings. It explains key benefits like automated transcripts and summaries, making it clear how the tool improves workflows.
Why it works:
It mixes emotional appeal (“we know you’re busy”) with practical value. The features are clear, and the Product Hunt CTA is seamlessly integrated.
9. Landbot – Announcing Landbot 3.0
Landbot’s email invites users to try Landbot 3.0, teasing a new conversational app experience and offering a discount + free trial. It’s friendly, transparent, and packed with incentives.
Why it works:
It gives readers multiple reasons to act (new features, trial, discount), making the Product Hunt push feel like a bonus.
10. Lunacy – Officially out of beta
Lunacy’s email announces their move out of beta, showcasing smart improvements and new features like AI background removal. It also highlights that Lunacy is still free, which makes the launch even more appealing.
Why it works:
It pairs a big product milestone with tangible user benefits, creating a sense of progress and value.
11. Reply – Launching Crisis Management Decision Tree
Reply’s email helps users manage operations during a crisis with their new decision tree tool. It shares practical tips and resources, then invites readers to show support on Product Hunt.
Why it works:
It focuses on helping, not just selling. The problem-solution approach builds trust, and the Product Hunt ask feels natural.
12. Softr – Notion integration announcement
Softr’s email announces their highly requested Notion integration. It explains what users can now do (like build apps with no code) and calls readers to support the launch.
Why it works:
It leans into user demand and delivers a clear, exciting solution. The celebration tone makes it feel like a shared win.
13. Vero – Launching baseless marketing software
Vero’s email introduces Vero Newsletters, which run on top of users’ existing data warehouses. It highlights cost savings, instant access, and better data privacy — then points readers to Product Hunt.
Why it works:
It explains a technical product in plain language and focuses on outcomes. The unique angle (“baseless”) grabs attention.
14. Template: Launch Announcement – Big news is here
This email is your main announcement blast for Product Hunt. It’s meant to get attention and let your audience know something exciting just happened. This isn’t just a casual update — it’s your “we’re live!” moment. You want readers to feel like they’re part of something fresh and worth showing up for. Explain briefly what’s launching, why it matters, and how they can help or join in.
Hey {firstName},
Big day today — we just launched {productName} on Product Hunt! 🎉
We’ve been working hard on this, and we’re so excited to finally share it with you. If you’ve been following along, you know how much this means to us. We’d love it if you could check out the launch and show us some support!
👉 {ctaLink}
Thanks for being part of this journey,{yourName}
Subject line ideas:
- We’re live today!
- Big news, {firstName}
- Launch day is here 🚀
- Join us on Product Hunt
- We need your support!
Why it works:
It’s clear, direct, and creates a moment of excitement without overexplaining.
15. Template: VIP Invite – You’re on our inside list
This email is all about exclusivity. You’re giving your audience a sense of privilege — like they’re part of an inner circle that gets early or special access. Let them know why this matters and why you’re inviting them specifically. Make it personal, warm, and give them an obvious reason to click.
Hi {firstName},
We’ve got something exciting lined up: {productName} is officially live on Product Hunt!
As one of our earliest supporters, we wanted you to be among the first to know. Your feedback and ideas have helped shape this product — now it’s time to show the world. Come check us out, leave a comment, or just say hi. Your voice means a lot to us!
👉 {ctaLink}
Gratefully,{yourName}
Subject line ideas:
- Special invite just for you
- You’re on our list!
- VIP access inside
- First look at {productName}
- We saved you a spot 🎉
Why it works:
It creates a sense of belonging and makes readers feel important.
This email leans into community power. It’s not just about voting or visiting Product Hunt — it’s about rallying people to share, talk, and amplify the launch. Make it clear you’re asking for more than a passive thumbs-up, and show that their involvement really matters to the team.
Hey {firstName},
We just launched {productName} on Product Hunt, and we’re counting on our awesome community to help make some noise. 🚀
If you’ve enjoyed using {productName}, now’s the perfect time to share your experience. Drop a comment, leave a review, or tell a friend — every bit helps us reach more people and build something even better.
👉 {ctaLink}
Thanks for being part of this!{yourName}
Subject line ideas:
- We need your voice!
- Help us reach more people
- Let’s make some noise
- Join the conversation
- Spread the word 🚀
Why it works:
It activates your community to not just support, but advocate.
17. Template: Storytelling Email – Why we built this
This email is perfect for founders or teams who want to share the why behind the product. It adds heart to your launch, helping people connect with your journey on a deeper level. Use this to humanize the brand and remind people that real humans are behind the software.
Hi {firstName},
Today’s a special day for us — {productName} is live on Product Hunt! 🎉
We built {productName} because we faced {pain point} ourselves. After months of testing, late nights, and learning from early users like you, we’re thrilled to finally put this in front of the world.
We’d love for you to check it out, leave a comment, and let us know what you think. Your feedback is what made this possible.
👉 {ctaLink}
With gratitude,{yourName}
Subject line ideas:
- Why we built {productName}
- Our journey so far
- The problem we had to solve
- Built with love (and late nights)
- Our story 💜
Why it works:
It adds emotional weight, helping people feel connected to the mission.
18. Template: Thank You Email – You made this happen
This is your post-launch thank you. Whether you crushed the leaderboard or just made it through the day, you’re closing the loop with your audience. This kind of email leaves a great final impression, builds trust, and gets people excited for what’s next.
Hey {firstName},
Wow — what a day! We wrapped up our Product Hunt launch, and we’re beyond grateful for all the support, comments, and upvotes from this amazing community.
Thanks to you, {productName} had an incredible launch. We can’t wait to keep improving, building, and sharing what’s next. Stay tuned — we’ve got big things coming!
👉 {ctaLink}
With love,{yourName}
Subject line ideas:
- Huge thanks 💛
- You’re amazing
- Thanks for being part of this
- Couldn’t have done it without you
- Here’s to what’s next!
Why it works:
It wraps things up with warmth, reinforcing the relationship with your audience.
19. Template: Last Call Email – Final hours to support us
This email creates urgency. You’re telling people the window to support your Product Hunt launch is closing, so now’s the moment to jump in. It’s short, but it packs tension — perfect for driving last-minute votes and comments.
Hey {firstName},
Time’s almost up! Our {productName} launch on Product Hunt is wrapping up in just a few hours.
If you’ve been meaning to check it out or leave a comment, now’s the time. Every bit of support helps push us further and shows the team how much you care. We’d be so grateful to have you with us at the finish line.
👉 {ctaLink}
Thank you for all the love,{yourName}
Subject line ideas:
- Last few hours to jump in
- We’re almost at the finish line
- Don’t miss this!
- Final call for Product Hunt
- Help us finish strong 💪
Why it works:
It taps into urgency and gives people a gentle nudge to act fast.
20. Template: Feature Highlight – Here’s what makes us special
This email zooms in on one key feature or benefit. Instead of just shouting “we’re live,” you’re giving readers something juicy and concrete to get excited about. It’s great for people who want more than just hype — they want a reason.
Hey {firstName},
We’re live on Product Hunt — but here’s the real story: {productName} isn’t just another tool.
One of the things we’re most proud of is {uniqueFeature}, which lets you {specificBenefit}. This means you can {whatUserGets}, without the usual {commonFrustration}.
If that sounds like something you’ve been looking for, we’d love for you to check it out and share your thoughts.
👉 {ctaLink}
Thank you for being curious,{yourName}
Subject line ideas:
- Our secret weapon
- Here’s why people love {productName}
- The feature everyone’s asking about
- What makes {productName} different
- Our favorite part 😍
Why it works:
It pulls focus onto a key selling point, giving readers a hook to remember.
21. Template: Behind-the-Scenes – Meet the makers
This one is all about lifting the curtain. You’re giving subscribers a peek at the people behind the product. It makes the launch feel more human and lets your audience root for you on a personal level.
Hey {firstName},
We’re so excited to share that {productName} is live on Product Hunt!
But today isn’t just about the product — it’s about the people. Behind {productName} is a small, scrappy team that’s worked nights, weekends, and way too many coffee runs to bring this idea to life.
We’d love for you to come say hi, leave a comment, and join the conversation on Product Hunt. Your support means the world to us — not just for the launch, but for the humans building it.
👉 {ctaLink}
Gratefully,{yourName}
Subject line ideas:
- Meet the makers
- Who’s behind {productName}?
- It’s launch day — meet the team!
- Faces behind the product
- Who we are 💬
Why it works:
It humanizes the launch, helping people feel emotionally connected.
22. Template: Early Adopter Offer – Thank you gift inside
This email rewards people who support you early with a special perk — maybe a discount, free upgrade, or bonus resource. It’s a smart way to turn launch momentum into long-term loyalty.
Hey {firstName},
We just launched {productName} on Product Hunt, and we’re feeling the love! To say thank you, we’re offering an exclusive {discount/freebie/upgrade} for early adopters.
This is just our small way of showing how much we appreciate your support. Don’t wait too long — this gift is only available during launch week!
👉 {ctaLink}
Thanks again for being part of this wild ride,{yourName}
Subject line ideas:
- A thank-you gift for you
- Early bird bonus 🎁
- We’ve got something for you
- Launch week gift inside
- Thanks for being an early supporter
Why it works:
It rewards loyalty and gives people an extra reason to act now.
23. Template: Social Proof – Look what people are saying
This email uses momentum from positive feedback, reviews, or comments to build credibility. You’re basically saying: “Don’t just take our word for it — here’s what others are loving.”
Hey {firstName},
We’re blown away by the love {productName} has been getting on Product Hunt!
Here’s what people are saying:
- “
{Short quote #1}” - “
{Short quote #2}” - “
{Short quote #3}”
If you haven’t joined the party yet, come check it out, add your thoughts, or just hang out in the comments. We’d love to hear from you too!
👉 {ctaLink}
Cheers,{yourName}
Subject line ideas:
- What people are saying about us
- Join the hype 🚀
- The reviews are in!
- Our users are talking
- See why people love {productName}
Why it works:
It leverages social proof to boost trust and curiosity.
24. Template: Personal Note – From the founder’s heart
This email feels like a personal message straight from the founder or creator. It’s less polished, more human — and that’s the charm. You’re letting people know how much their support means, without sounding salesy.
Hey {firstName},
I just wanted to drop you a quick note. We launched {productName} on Product Hunt, and honestly, it’s been a wild ride.
We built {productName} because we care deeply about {problemYouSolve}, and seeing people like you cheer us on means everything. If you have a second to check out our launch or share a comment, it would truly make our day.
👉 {ctaLink}
Thanks for being part of our journey,{yourName}
Subject line ideas:
- From the founder
- A small thank-you
- Heartfelt note 💛
- Why this launch matters to me
- Grateful for you
Why it works:
It cuts through noise by feeling authentic and personal, not corporate.
This email taps into community. You’re reminding readers that your launch is bigger than just your team — it’s about everyone who’s believed in you, tested your product, or given feedback.
Hey {firstName},
We’re live on Product Hunt today, and we couldn’t have done it without you.
From the beta testers who gave early feedback, to everyone who shared an idea or pushed us to improve — this launch belongs to all of you.
We’d love for you to join us in celebrating, drop a comment, and help spread the word. Let’s show the world what this community can do!
👉 {ctaLink}
With so much gratitude,{yourName}
Subject line ideas:
- This one’s for you
- You made this happen
- Thanks for being part of this 💥
- We did this together
- Celebrating our community
Why it works:
It makes people feel like insiders, turning your launch into a shared win.
26. Template: Quick Pitch – What we built (and why)
This email is short and sharp. You explain what you’ve built and why it matters — no fluff, no long backstory. It’s perfect when you need to grab attention and get to the point.
Hey {firstName},
We’re excited to share {productName}, now live on Product Hunt!
In short: we built {productName} to help {targetAudience} solve {coreProblem}. We believe {whyItMatters}, and we’d love to hear what you think.
Come check us out and join the conversation.
👉 {ctaLink}
Thanks a ton,{yourName}
Subject line ideas:
- Why we built {productName}
- The story in one line
- What you need to know
- Here’s our pitch
- Why this matters
Why it works:
It respects the reader’s time and delivers the core message fast.
27. Template: Sneak Peek – Exclusive first look
This email makes readers feel like VIPs. You’re giving them a “first look” at the product before the wider world catches on. It’s a great way to spark curiosity and early buzz.
Hey {firstName},
We wanted you to be among the first to see {productName}, which just launched on Product Hunt!
Here’s a little preview of what we’ve been working on: {briefFeatureOrBenefitTease}.
If you’re curious, come take a look and let us know what you think. Your feedback would mean the world to us!
👉 {ctaLink}
Thanks for always cheering us on,{yourName}
Subject line ideas:
- You get first dibs
- Sneak peek inside
- Just for you — early look
- Exclusive first look 👀
- Be first to see this
Why it works:
It plays on exclusivity and curiosity, making readers feel special.
28. Template: Friendly Reminder – Don’t miss out
This one is your gentle nudge. You’re reminding people about the launch without sounding pushy — just a friendly heads-up so they don’t miss their chance to join in.
Hey {firstName},
A quick reminder that {productName} is live on Product Hunt!
If you’ve been meaning to swing by and check it out, we’d love to have you join the conversation. Your feedback and support really help us grow and improve.
👉 {ctaLink}
Appreciate you,{yourName}
Subject line ideas:
- Quick reminder 💥
- Just in case you missed it
- Hey, don’t miss out!
- Still time to join us
- Friendly nudge
Why it works:
It’s light-touch and polite, making it easy for people to act without feeling pressured.
29. Template: Launch Recap – Here’s what went down
This email is all about wrapping things up after your Product Hunt launch. It’s a chance to celebrate wins, thank your supporters, and keep the momentum going even after the big day. You remind people what happened and invite them to stay connected.
Hey {firstName},
Our Product Hunt launch was an amazing ride — and we wanted to say a huge THANK YOU!
Because of your support, we hit {milestone} and got {numberOfUpvotes/comments}. It’s been incredible to see the community show up and cheer us on.
If you missed it or want to catch up, here’s the full recap 👉 {ctaLink}
We can’t wait to keep building with you,{yourName}
Subject line ideas:
- Launch recap inside
- Here’s what we accomplished
- Thank you for an amazing launch
- Our Product Hunt story
- We couldn’t have done it without you 💛
Why it works:
It closes the loop, makes people feel part of the success, and keeps them engaged for what’s next.
30. Template: Follow-Up Invite – Join our next chapter
After the launch, this email invites readers to stick around for what’s next. Maybe you’re launching a community, rolling out a roadmap, or offering sneak peeks of upcoming features. It keeps the relationship warm and opens the door to ongoing engagement.
Hey {firstName},
Our Product Hunt launch was just the beginning — and we’d love to have you along for the ride!
We’re cooking up {nextStepOrFeature}, opening up a private community for early users, and sharing behind-the-scenes updates.
If you’re interested, join us here 👉 {ctaLink}
Thanks for being part of this journey,{yourName}
Subject line ideas:
- Join our next chapter
- Here’s what’s next
- Stick around for more
- Big things ahead 🚀
- Come build with us
Why it works:
It turns one-time supporters into long-term followers, keeping momentum alive beyond launch day.
How to Improve Your SaaS ProductHunt Launch Emails
Answer: A winning ProductHunt launch email builds excitement, explains why the launch matters, and makes it effortless for people to support you. It’s all about hype, clarity, and a clear ask.
- Start with the big news — “We’re live on ProductHunt!”
- Explain why this launch is special or what’s new
- Ask for their support clearly (“We’d love your upvote!”)
- Add a direct link to your ProductHunt page
- Keep it short, energetic, and fun — no heavy sales talk
- Thank them for being part of the journey
The best launch emails feel like an invitation, not a pitch. Keep the vibe light, grateful, and action-focused — you want readers to cheer you on, not scroll past.
A Product Hunt launch is just the start
→ Encharge helps you turn launch buzz into long-term growth.
Getting attention on Product Hunt is great — but keeping it going takes smart email flows. Encharge helps you nurture every signup, supporter, and upvoter with automated journeys that turn curiosity into customers.
- Trigger emails right after signups or upvotes roll in
- Send tailored sequences for leads, users, and partners
- Track who engages, who upgrades, and who needs a nudge
- Syncs your email, CRM, and product data in one platform
- Trusted by 1,000+ SaaS teams to turn launches into lasting momentum
Don’t let your Product Hunt spike fade. With Encharge, you can keep the excitement (and conversions) rolling.
FAQ for SaaS ProductHunt launch email examples
1. How do you announce a SaaS launch on ProductHunt?
To announce a SaaS launch on ProductHunt, send a short, exciting email that explains what you’re launching, why it matters, and how users can support you. Keep it casual but clear, and make the ask easy. With Encharge, you can segment your audience and time the email to hit just before or on launch day.
How to write it:
- Start with a clear announcement headline (e.g., “We’re live on ProductHunt!”).
- Share a short pitch and why you need their support.
- Include a CTA linking directly to your ProductHunt page.
2. How can I get more people to support my ProductHunt launch?
To get more people to support your ProductHunt launch, make your email feel personal, explain why their support matters, and make it easy for them to act. Focus on your closest users, early adopters, and community first. With Encharge, you can target your most engaged contacts and send tailored messages.
How to boost support:
- Highlight the value of their upvote or comment.
- Personalize emails to core supporters or beta users.
- Use Encharge to segment and send to your most active users.
3. What should I include in a ProductHunt launch email?
A great ProductHunt launch email includes a short intro, why you’re launching, what’s unique about your product, and how people can help (upvote, comment, share). Keep it brief and human. Encharge lets you personalize this email for your core supporters or beta users.
What to include:
- A friendly intro and reason for the email.
- A short description of the product and launch link.
- A clear ask (e.g., “We’d love your upvote and feedback!”).
4. Should I send multiple ProductHunt launch emails?
Yes—it’s smart to send at least two emails: one on launch day and one reminder or update later. Just make sure they feel different and not spammy. Encharge helps you set up these sequences so they roll out smoothly.
How to schedule them:
- Send a launch announcement in the morning.
- Send a reminder or thank-you email later in the day.
- Use Encharge to automate this flow and segment follow-ups.
5. Can ProductHunt launch emails help with engagement beyond launch day?
Absolutely—ProductHunt launch emails are a great chance to deepen user engagement, even after launch. You can follow up with updates, feature announcements, or thank-yous. With Encharge, you can build post-launch flows to keep momentum going.
How to extend engagement:
- Send a thank-you email to everyone who supported you.
- Share your launch results or next steps.
- Use Encharge to turn new ProductHunt leads into nurtured users.
![We asked customers how they like to communicate with brands [HubSpot blog survey]](https://www.hubspot.com/hubfs/ai%20customer%20service%20predictions%20(9)%20(2).webp "We asked customers how they like to communicate with brands [HubSpot blog survey]")
