It’s solid for the basics, especially if you’re just starting out. But as your list grows and your campaigns get more complex, you’ll probably start wishing for more flexibility, better targeting, and deeper insights.
If that sounds familiar, you’re not alone—and the good news is, there are better tools out there that make all of this easier.
In this guide, I’ll walk you through 7 Sender alternatives for 2025 that offer more control, smarter automation, and features that actually grow with your business.
Let’s jump in!
Sender Alternatives: TL;DR
| # | Alternative | Best For | Top Feature | Free Trial? | Starting Price (USD/mo) |
|---|---|---|---|---|---|
| 1 | Encharge | Businesses seeking advanced automation | Behavior-driven workflows | ✅ | $79 |
| 2 | Kit (formerly ConvertKit) | Content creators and bloggers | Subscriber tagging and automation | ✅ | $0 |
| 3 | MailerLite | Small businesses and beginners | User-friendly interface | ✅ | $0 |
| 4 | Brevo | Multi-channel marketing | SMS and email integration | ✅ | $0 |
| 5 | Keap | Small businesses requiring CRM features | Sales and marketing automation | ✅ | $299 |
| 6 | ActiveCampaign | Businesses needing deep automation | Advanced segmentation | ✅ | $15 |
| 7 | Moosend | Budget-conscious businesses | User-friendly automation | ✅ | $9 |
✅ Top Pick: Encharge
If you’re looking for advanced automation that reacts to how people actually engage with your brand, Encharge is a solid choice.
Still weighing your options? No problem—this guide breaks down each alternative in detail. Short on time? Just use the table of contents below to skip to the parts you care about most.
What is Sender?
Sender is an email and SMS marketing platform that’s all about keeping things simple and affordable. It’s especially popular with small businesses, solopreneurs, and eCommerce shops that want to grow their audience without blowing their budget.
What Sender offers
Sender gives you the tools to build emails, send SMS, and automate your marketing—all from a single dashboard. It’s designed to be beginner-friendly, with drag-and-drop builders, pre-made workflows, and a clean interface that doesn’t require a manual to figure out.
It also plays nice with platforms like Shopify, WordPress, and WooCommerce, so you can plug it into your existing setup and start sending right away. But while it’s great for getting started, it’s not always the best tool for scaling up.
Top 3 features of Sender:
- Email + SMS Campaigns: Run both channels from one place, with tools to design, schedule, and track performance.
- Marketing Automation: Set up workflows to welcome new subscribers, follow up on purchases, or re-engage inactive users.
- Segmentation & Personalization: Target your audience based on behavior, location, or past activity to send more relevant messages.
Sender covers the essentials, no doubt. But once your list grows or your strategy gets more complex, some cracks start to show.
Which leads to the big question…
Why look for a Sender alternative?
Limited depth in automation
Sender’s automation works fine for basic flows—but if you want to build more advanced journeys, like conditional paths or multi-step triggers, it starts to feel a bit shallow. You’ll eventually want more control.
Reporting could go further
You get open rates, clicks, and some heatmaps—but deeper insights like revenue attribution or funnel tracking aren’t really there. That makes it harder to optimize your campaigns with confidence.
Not ideal for scaling teams
Sender is great for solo users or small teams, but once you need roles, permissions, or collaboration features, it starts to feel like a one-person tool. Larger teams may find it limiting.
Design and UX feel basic
The interface is clean, but not exactly modern. Some parts of the builder and automation editor feel dated, and the templates—while functional—don’t always match the polish of higher-end platforms.
If you’re starting to feel boxed in by Sender, you’re not alone. A lot of marketers hit that same ceiling and start looking for something more flexible, powerful, or just easier to grow with. If that’s where you’re at, here are the best Sender alternatives to check out next…
7 Top Sender Alternatives for Email Marketing That Scales With You
If you’re ready to step up your email automation game, here are the best alternatives: Encharge, Kit, and Brevo.
Other great picks include Keap, ActiveCampaign, and Moosend.
Let’s kick things off with the one platform that keeps showing up when marketers say, “Yeah, this is what I’ve been looking for.”
1. Encharge – the Top Sender alternative for growing brands
If Sender gave you a solid start but you’re now looking for something more powerful—without the learning curve—Encharge is that upgrade.
Encharge is built for teams that want to automate based on real user behavior. From onboarding to upsells to retention, you can set up email flows that respond instantly to what users do on your site or in your product. No need to duct-tape together segments and time delays—everything flows naturally.
The UI is modern, clean, and fast. And you don’t need to hit “Pro” to unlock the good stuff. All plans come ready for serious automation.
Why people switch from Sender to Encharge
Sender is fine for simple newsletters. But once you want better control, advanced targeting, and fewer limitations—you start hitting roadblocks. Most advanced features (like countdown timers or priority support) require a Pro plan, and the email volume caps creep up fast.
Encharge takes the opposite approach: you get powerful automation, real-time segmentation, and a full customer activity timeline from day one.
Whether you’re running a SaaS, coaching business, digital product, or even ecommerce, Encharge gives you the flexibility to build flows that work for you—not just basic autoresponders.
And when you need support? It’s quick, helpful, and available no matter which plan you’re on.
Here’s what Encharge brings to the table compared to Sender:
- Automation that actually reacts to what users do
- No watered-down free/paid plan divide—every tier is built for serious work
- Friendly, human support that doesn’t make you upgrade for help
Key Features of Encharge
Encharge covers everything Sender does in terms of emails and automation—and then goes further with features that help you scale and personalize every step of the journey.
- Flow Builder – Design automations visually and customize how each step behaves
- Behavior Emails – Trigger emails based on page visits, clicks, or custom actions
- User Segments – Create dynamic lists that update automatically in real time
- User Profiles – View full activity timelines for every subscriber
- Custom Objects – Store your own data (subscriptions, plans, events) and use it in flows
Want to see what really makes Encharge stand out? Check out Custom Objects—a feature that lets you bring in and use your own business data inside flows.
Whether it’s user plans, product tiers, onboarding steps, or custom events, you can structure and trigger emails around your data model—not just name and email.
It’s a huge step up from standard contact fields, and it unlocks the kind of personalization that Sender just can’t touch. Dive into the full feature list here.
Pros & Cons of Encharge
| Pros | Cons |
|---|---|
| ✅ Real-time, behavior-based automation | ❌ No forever-free plan |
| ✅ Built-in activity tracking with User Profiles | ❌ Email only (no SMS yet) |
| ✅ Intuitive and flexible for any use case | |
| ✅ Transparent pricing—no upgrades for basics | |
| ✅ Live support on every plan |
Encharge Pricing
- Growth – $79/month (billed yearly): For up to 2,000 subscribers. Includes unlimited automations, behavior-based flows, real-time segmentation, Flow Builder, live chat support, integrations, and more.
- Premium – $129/month (billed yearly): For up to 2,000 subscribers. Adds transactional emails, Slack support, Custom Objects, Salesforce and HubSpot integrations, and event-based segmentation.
- Enterprise – Custom pricing: For over 50,000 subscribers. Includes everything in Premium, plus dedicated onboarding and a success manager.
Sender Pricing vs. Encharge
Sender has a generous free plan, which is great for beginners. But once your list grows or you need more advanced automation, features like SMS, branding removal, or priority support all start creeping into higher tiers.
Encharge skips the freemium gimmicks and gives you a platform that’s ready to scale from day one. No branding. No feature locks. No juggling email caps. Just tools that work—without the limits.
| Plan Level | Sender Pricing (Monthly) | Encharge Pricing (Billed Yearly) |
|---|---|---|
| Starter / Free | $0 (Up to 2,500 subscribers) | No free plan, but 14-day free trial available |
| Standard | $10/month (Up to 12k emails/month) | Growth – $79/month: Up to 2,000 subscribers, all core features included |
| Professional | $20/month (Up to 24k emails/month) | Premium – $129/month: Adds transactional emails, integrations, and advanced data features |
| Enterprise | Custom pricing (Unlimited emails) | Enterprise – Custom pricing: Includes onboarding, support, and full feature access |
Why switch from Sender to Encharge?
- You’re ready for automation that reacts in real time—not just time delays
- You’re tired of jumping tiers just to remove branding or get support
- You want full visibility into user behavior and journeys
- You’re looking for a platform that grows with your business
- You want clean, scalable automation without the “free now, pay later” traps
2. Kit (formerly ConvertKit)
- G2: 4.4/5 ⭐
- Capterra: 4.6/5 ⭐
Kit is made for creators—think authors, coaches, podcasters, and anyone running a one-person brand. It’s simple to use but gives you powerful tools like sequences, broadcasts, and tagging without overwhelming you.
If you’re using Sender for newsletters and want something that leans more toward building and monetizing an audience, Kit might feel like a better fit.
Key Features:
- Unlimited email sequences and broadcasts
- Creator-focused tools for selling digital products
- Tags, automations, and smart subscriber recommendations
Kit Pros & Cons:
| Pros | Cons |
|---|---|
| ✅ Great for solo creators and educators | ❌ Less suited for SaaS or agencies |
| ✅ Built-in product sales and landing pages | ❌ Reporting tools are fairly basic |
| ✅ Clean interface with intuitive automations | ❌ Not ideal for advanced segmentation |
| ✅ Free up to 10,000 subs | ❌ Limited integrations vs. bigger tools |
Kit Pricing:
- Free – 10,000 subscribers, 1 automation
- Creator – $29/month – Unlimited sequences, automations, no branding
- Creator Pro – $59/month – Advanced reports, referrals, and deliverability tools
Sender Pricing vs. Kit:
Sender wins on affordability, but Kit wins on usability for creators. It’s designed for building an audience and converting them, while still keeping things lightweight. We’ve seen a similar focus on creator workflows in tools like Encharge, especially when email is just one piece of the engagement puzzle.
| Plan Tier | Sender | Kit |
|---|---|---|
| Free | 2,500 subs, 15K emails/month, basic automation | 10,000 subs, 1 automation, unlimited broadcasts |
| Mid-tier | $10/month – 12K emails, SMS, no branding | $29/month – Unlimited sequences and automations |
| Advanced | $20/month – 24K emails, advanced automation | $59/month – Advanced reports, referral tools, Pro features |
| Enterprise | Custom – unlimited emails, priority support | No enterprise tier; focused on solo creators |
Why switch from Sender to Kit?
If you’re building a brand and not just sending emails, Kit helps you do both under one roof. Encharge shows up in similar spaces too—especially when creators need structure without sacrificing simplicity.
3. MailerLite
- G2: 4.6/5 ⭐
- Capterra: 4.7/5 ⭐
MailerLite is a clean, affordable platform that punches above its weight. It gives you email automation, website and landing page tools, and A/B testing without overcomplicating anything.
Key Features:
- Visual automation builder and multivariate testing
- Unlimited landing pages and websites
- Drag-and-drop editor with templates
MailerLite Pros & Cons:
| Pros | Cons |
|---|---|
| ✅ Very easy to use | ❌ Lacks built-in CRM features |
| ✅ Powerful tools at low cost | ❌ Some features locked in higher plans |
| ✅ Great for small teams and freelancers | ❌ Limited native SMS capabilities |
| ✅ Modern, fast UI | ❌ No built-in behavioral tracking |
MailerLite Pricing:
- Free – 1,000 subs, 12K emails/month, basic automation
- Growing Business – $10/month – Unlimited emails, auto-resend, pop-ups
- Advanced – $20/month – Facebook integration, advanced automation, smart sending
Sender Pricing vs. MailerLite:
Both start cheap, but MailerLite gives you more design freedom and automation at each level. If Sender feels limiting, MailerLite is a great upgrade without breaking your budget. We’ve seen that same balance of affordability and control in tools like Encharge, especially for teams that want to scale without complexity.
| Plan Tier | Sender | MailerLite |
|---|---|---|
| Free | 2,500 subs, 15K emails/month, basic automation | 1,000 subs, 12K emails/month, basic automation |
| Mid-tier | $10/month – 12K emails, SMS, multi-user access | $10/month – Unlimited emails, pop-ups, auto-resend |
| Advanced | $20/month – 24K emails, advanced automation, priority support | $20/month – Smart sending, Facebook integration, advanced automation |
| Enterprise | Custom – unlimited emails, dedicated support | Custom – priority support, custom features |
Why switch from Sender to MailerLite?
If you want more control over your email design and automation without paying more, MailerLite’s a smart move—something we’ve seen done well in Encharge too.
👉 And if MailerLite seems close but not quite right, these MailerLite alternatives might give you a few more flexible paths to explore.
4. Brevo
- G2: 4.5/5 ⭐
- Capterra: 4.6/5 ⭐
Brevo (formerly Sendinblue) is built for businesses that want to go multichannel—email, SMS, WhatsApp, and chat—all from one place. It’s more versatile than Sender, especially if you’re managing multiple audiences or selling across platforms.
Key Features:
- Email, SMS, WhatsApp, and chat campaigns
- Marketing automation and send-time optimization
- Transactional emails via SMTP and API
Brevo Pros & Cons:
| Pros | Cons |
|---|---|
| ✅ Multichannel features in one platform | ❌ Some limits on free plan sends per day |
| ✅ Strong support for transactional emails | ❌ Less intuitive UI than some alternatives |
| ✅ GDPR tools and deliverability focus | ❌ Basic design tools compared to others |
| ✅ Affordable entry-level plans | ❌ Advanced features can take time to master |
Brevo Pricing:
- Free – 300 emails/day, templates, SMTP
- Starter – from $9/month – 5,000 emails/month, no daily limit
- Business – from $18/month – Automation, A/B testing, AI tools
- Enterprise – Custom – Advanced support, unlimited contacts
Sender Pricing vs. Brevo:
Sender keeps things simple, but Brevo gives you more ways to reach people beyond email. Like Encharge, it’s built for teams ready to move past basic email and explore multichannel workflows. If you’re ready to add SMS or WhatsApp into the mix, Brevo makes it seamless—but it’s not your only option. Here are some Brevo alternatives that offer similar flexibility with different pricing styles.
| Plan Tier | Sender | Brevo |
|---|---|---|
| Free | 2,500 subs, 15K emails/month, basic automation | 300 emails/day, templates, transactional emails |
| Mid-tier | $10/month – 12K emails, SMS, no branding | $9/month – 5,000 emails/month, no daily limit |
| Advanced | $20/month – 24K emails, advanced automation, free SMS | $18/month – Automation, A/B testing, landing pages, AI |
| Enterprise | Custom – unlimited emails, premium features | Custom – advanced integrations, support, sub-accounts |
Why switch from Sender to Brevo?
If email alone isn’t cutting it, Brevo helps you go multichannel—something we’ve seen in Encharge as well, especially for teams layering in automation.
5. Keap
- G2: 4.2/5 ⭐
- Capterra: 4.1/5 ⭐
Keap is an all-in-one CRM, email marketing, and automation platform made for small businesses. It’s definitely heavier than Sender—but that’s the point. You’re getting sales pipelines, appointments, payments, and marketing automation in one place.
Key Features:
- CRM with pipeline and appointment tools
- Email & SMS automation
- Built-in landing pages and payments
Keap Pros & Cons:
| Pros | Cons |
|---|---|
| ✅ All-in-one sales and marketing tool | ❌ Starts at a higher price point |
| ✅ Strong automation tied to CRM actions | ❌ Not ideal if you just need email |
| ✅ Great for service-based businesses | ❌ Learning curve on CRM tools |
| ✅ Email, text, and forms in one place | ❌ Limited design customization |
Keap Pricing:
- Starts at $299/month – Includes CRM, automation, payments, and more (for 1,500 contacts)
Sender Pricing vs. Keap:
Keap is on a whole different level—more CRM than email tool. If Sender’s too light for managing contacts and workflows, Keap brings everything under one roof. Like Encharge, it’s geared toward teams building full journeys—but Keap comes with a bigger jump in price and complexity.
Why switch from Sender to Keap?
Teams use platforms like Sender when they want automation without going all-in on a CRM. Some switch to Encharge because it’s just more powerful. But if you need full client management—appointments, payments, sales tracking—Keap brings it all under one roof.
Still, if Keap feels like too expensive or complex, these Keap alternatives might offer a better balance between simplicity and power.
6. ActiveCampaign
- G2: 4.5/5 ⭐
- Capterra: 4.6/5 ⭐
ActiveCampaign is one of the most powerful email automation tools out there—especially if you want to combine email with CRM data, behavioral tracking, and multichannel engagement.
Key Features:
- Visual automation builder with conditions and goals
- CRM and lead scoring built-in
- Site tracking and custom objects
ActiveCampaign Pros & Cons:
| Pros | Cons |
|---|---|
| ✅ Enterprise-level automation | ❌ Can be overwhelming for beginners |
| ✅ Integrated CRM and sales tools | ❌ Some features only in higher tiers |
| ✅ Excellent support and community | ❌ Pricing scales quickly with contacts |
| ✅ 900+ integrations | ❌ Limited landing page tools unless upgraded |
ActiveCampaign Pricing:
- Starter – $15/month – Basic automation, 1 user
- Plus – $49/month – CRM, segmentation, 1 user
- Pro – $79/month – AI tools, multichannel automation
- Enterprise – $145/month – Custom reports, advanced support
Sender Pricing vs. ActiveCampaign:
Sender is easy and light. ActiveCampaign is smart and deep. If you want to build smarter automations and link them to user behavior, ActiveCampaign is a major upgrade—something we’ve seen done well in platforms like Encharge too.
| Plan Tier | Sender | ActiveCampaign |
|---|---|---|
| Free | 2,500 subs, 15K emails/month, basic automation | Not available |
| Entry | $10/month – 12K emails, SMS, no branding | $15/month – Basic automation, 1 user |
| Mid-tier | $20/month – 24K emails, advanced automation, free SMS | $49/month – Advanced automation, CRM, pipelines |
| High-tier | Custom – unlimited emails, dedicated support | $79–$145+/month – Full omnichannel automation, AI tools, CRM add-ons |
Why switch from Sender to ActiveCampaign?
If you’re ready to go beyond basic workflows and into serious automation, ActiveCampaign is a step up. If you’re used to Encharge, you’d feel that it takes a similar approach, especially for teams focused on behavior-based marketing without the CRM complexity.
💡ActiveCampaign feels a bit too heavy? This list of ActiveCampaign alternatives might point you toward tools that balance power with simplicity.
7. MooSend
- G2: 4.7/5 ⭐
- Capterra: 4.6/5 ⭐
MooSend is a lesser-known email tool that delivers a lot for its price. It gives you advanced automation, landing pages, and drag-and-drop design—all starting under $10/month.
Key Features:
- Drag-and-drop automation builder
- Ready-made templates and countdown timers
- Real-time analytics and segmentation
MooSend Pros & Cons:
| Pros | Cons |
|---|---|
| ✅ Very affordable for what you get | ❌ Less popular, so smaller community |
| ✅ Visual automation + forms included | ❌ Limited integrations |
| ✅ No fluff, straight to the point | ❌ No built-in CRM |
| ✅ Easy to learn and scale | ❌ Deliverability depends on sender setup |
MooSend Pricing:
- Pro – from $9/month – 500 contacts, full features included
- Moosend+ / Enterprise – Custom – For large teams or advanced use cases
Sender Pricing vs. MooSend:
Both tools keep it simple, but MooSend gives you more marketing firepower from day one. We’ve seen a similar balance of simplicity and capability in platforms like Encharge, especially for teams that want a bit more structure without the bloat.
Why switch from Sender to MooSend?
If you like lightweight tools but want better automation and design tools, MooSend makes a lot of sense—kind of like what Encharge offers, but with a slightly different focus.
How We Selected the Top Sender Alternatives
Not every email marketing tool fits every business. So when putting this list together, we didn’t just go for the biggest names—we looked at which platforms actually deliver value to users looking for more than what Sender offers.
Sender is great for starting out, but once you hit its limits (like email volume, automation depth, or design flexibility), you’ll want something that can grow with you. That’s why every tool here was picked with real use cases in mind, not just feature checklists.
Here’s what we looked at when choosing these alternatives:
- Automation Power – Can the platform handle complex workflows and behavior-based emails?
- Affordability – Do the plans make sense as your list scales?
- Ease of Use – Is the tool beginner-friendly but still powerful for pros?
- Multichannel Features – Can it support SMS, push, or CRM if needed?
- Scalability – Does it grow with your business, or do you outgrow it fast?
- Real User Feedback – We factored in G2, Capterra, and firsthand experience to keep it grounded.
There’s no perfect tool for everyone—but if you know where you’re headed, there’s definitely one that’ll get you there faster.
Which alternative to Sender is best for your business?
The honest answer? It depends on what you’re building. If you’re running a solo newsletter, a tool like Kit or MailerLite might be the sweet spot. If you’re growing an eCommerce store, Drip or Omnisend could be a better fit. And if you want CRM and pipeline tools baked in, Keap might check all your boxes.
That said, Encharge is the best Sender alternative if your focus is automation, behavior-based email marketing, and scalability. It gives you more control without locking you into an enterprise plan.
Found the right alternative to Sender?
If you’re looking to move on from Sender, this list should give you plenty of strong options to explore. Some are simpler, some more advanced—but all are better suited for teams that are ready to level up.
Our own email automation tools are built to help you grow smarter—not harder. With Encharge, you can launch powerful flows, personalize every email, and actually see how users interact with your brand. And hey, you’ll spend less time patching things together and more time closing deals.
Sender Alternatives: FAQs
1. What is the cheapest email marketing service?
There are plenty of budget-friendly tools out there—but cheap doesn’t always mean effective. Some platforms limit key features like automation or segmentation until you upgrade. With Encharge, you get powerful automation, real-time tracking, and behavioral targeting—even on the lower-tier plans. It’s built to grow with you, not hold you back.
How to get real value from your email tool:
- List out the features you actually need (automation, segmentation, etc.).
- Compare entry-level plans across tools.
- Choose Encharge for a balance of price and advanced functionality.
2. Is Sender good for email marketing?
Sender is solid for basic newsletters and list building—but if you want advanced automation, A/B testing, or behavioral triggers, it quickly runs out of steam. That’s where Encharge takes the lead: it’s built for marketers who want to do more than just blast emails.
How to level up from basic email marketing:
- Switch to a platform like Encharge that supports Behavior Emails.
- Create customer journeys using the Flow Builder.
- Track engagement through User Profiles and adapt your strategy in real time.
3. What’s the best alternative to Sender for automation?
Sender has limited automation logic and triggers, which makes it tough to build personalized, dynamic flows. Encharge offers true behavior-based automation—letting you create emails based on what users do, not just when they sign up.
How to build smarter automations that actually convert:
- Map out your funnel and key touchpoints.
- Set up behavioral triggers in the Flow Builder.
- Personalize emails with data from User Segments.
4. What’s the best Sender alternative for fast-growing SaaS teams?
Sender is fine for static newsletters, but SaaS companies need more—like in-app triggers, company-level tracking, and smart onboarding flows. Encharge was built for growth-stage SaaS teams, with features like Company Profiles, Lead Scoring, and flexible automation that adapts to your users.
How to switch to a SaaS-ready email platform:
- Choose a platform like Encharge that integrates with your existing stack.
- Create trial-to-paid flows using the Flow Builder.
- Track user and company behavior to improve engagement over time.
