Take the next step with our CRM marketer evolution curve
Why it Matters:
Customer expectations are evolving, and staying ahead means learning from the best. At Optimove Connect, 19-20 March in London, five industry leaders will reveal how they’ve mastered CRM marketing with proven strategies to boost personalization, maximize engagement, and drive revenue.
Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more
The Big Picture: The 5 Connect Sessions You Can’t Miss
Attend Optimove Connect 2025 and gain best practices from industry experts in the following sessions:
Session #1 – Tesco Bank: Why Email Deliverability Matters
March 19 | 11:10 AM GMT
Speakers: Lucy Wigglesworth, Head of CRM, Tesco Bank & Dana Carr, Director of Email Marketing ,Optimove
In this session, Wigglesworth will take you through Tesco Bank’s journey with Optimove’s expert Deliverability Services team, led by Dana. Learn how they identified engagement challenges, built a deliverability strategy, and successfully executed their largest single campaign volume—achieving a 99% inbox delivery rate.
The CRM Marketer Evolution’s Curve Guide
Session #2 – Kindred’s MarTech Transformation Journey: Driving Marketing Efficiency and Impact
March 19 | 11:50 AM GMT
Speakers: Rachel Parker & Georgi Pepelyankov, Kindred Group
Rachel and Georgi will showcase how they leveraged Optimove to unify their MarTech stack, leading to measurable marketing wins.
Session #3 – My Heritage: How MyHeritage Scaled Multi-Language Campaigns Globally
March 19 | 2:10 PM GMT
Speaker: Yinon Glasner, Head of Customer Value Management, MyHeritage
Running campaigns in 25+ languages sounds impossible—unless you have the right tech. MyHeritage’s Yinon Glasner will walk you through how they tackled multi-language global communication challenges with automation and personalization.
Session #4 – BetMGM: “Never Miss a Moment” – Unlocking the Potential of Real-Time Personalization
March 20 | 11:30 AM GMT
Speaker: Claus Hansen, Senior Director, CRM, BetMGM
Personalized experiences drive meaningful engagement. Plus, engagement isn’t just about personalization—it’s about timing. In this session, Claus Hansen will show how BetMGM leverages Optimove to capitalize on critical moments, using AI to trigger the right action at the right time.
The CRM Marketer Evolution’s Curve Guide
Download this guide to learn about the 5 stages of a marketer’s evolution. Discover which level you are on and how you can move up.
Session #5 – ComeOn Group: Tailoring the Experience: How Personalization Drives Measurable Results
March 20 | 1:30 PM GMT
Speaker: Sherwin Jarvand, ComeOn Group
Personalization is the key to retention and revenue. ComeOn Group’s Sherwin Jarvand will share how leveraging Opti-X, Optimove’s Digital Experience Platform, has helped them create impactful, data-driven player journeys that drive engagement and long-term loyalty.
See the full Optimove Connect Agenda here
In Summary:
Optimove Connect delivers insights from leading brands, this is your chance to take CRM marketing best practices and put them into action.
Don’t miss out on strategies that can redefine your customer relationships, drive deep loyalty, and have a real business impact.
Plus, don’t miss our guest keynotes:
- Nikolas Badminton – A futurist’s take on the next era of marketing. Read more
- Lewis Pugh – Lessons in resilience and purpose from an endurance swimmer who’s conquered the impossible. Read more
Register now if you haven’t already.
See you in London!
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