See the difference control groups make in this guide
Why it Matters:
Optimove Insights is the analytical and research arm of Optimove, the #1 CRM Marketing Solution for iGaming and Sports Betting. For iGaming operators, Optimove Insights’ Pulse Snapshot reveals how peak sports events shape betting patterns and player behavior, which is essential for retention and growth.
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The Big Picture:
Optimove Insights found that U.S. sportsbooks consistently offer significantly higher monthly bonus amounts per bettor, surpassing the global benchmark by 2.4 times on average. This sustained trend highlights a key distinction in promotional strategies between the U.S. and other markets, as shown in the chart below.
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What Operators Can Learn from U.S. Bonus Strategies
The sizable gap suggests that U.S. operators are deploying more assertive promotions, offering larger incentives, or catering to a more bonus-oriented player base compared to global standards. Understanding these dynamics is essential for operators looking to optimize their bonus structures, player acquisition, and retention strategies.
Operators should consider adjusting their bonus strategies to remain competitive, focusing on larger, more targeted incentives to attract and retain bettors. Additionally, understanding how sports events impact betting behavior can help fine-tune retention efforts. By leveraging these insights, operators can better align their promotional efforts with market trends, boosting player engagement and saving on unnecessary promotions and bonuses.
In Summary
Optimove Insights’ iGaming Pulse Snapshot delivers valuable takeaways for operators. This month’s insights suggest U.S. sportsbooks increasingly implement bonus offerings, which can drive higher first-time depositors, especially around peak events like the NFL kickoff.
The Guide to Control Groups in Marketing
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For more insights, visit the Optimove Insights iGaming Pulse – a unique industry benchmark tool that gives operators daily access to industry-wide benchmarks and KPIs.
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