WhatsApp: Game-Changer | Optimove

• Optimove’s WhatsApp integration is an opportunity for brands to grow, continue to foster loyalty, and connect with customers globally 
• It allows brands to create measured, impactful, personalized experiences for customers – wherever they’re at on their customer journey  

In 2024, there’s no shortage of marketing channels brands can use to reach customers, such as email, SMS, mobile push, and web pop-ups. With over two billion active users worldwide, WhatsApp is a powerful marketing channel that brands can’t afford to ignore. 

Later this year, Optimove will add WhatsApp to its mix of marketing channels, allowing brands to connect with customers across the globe and incorporate this dominant messaging app and marketing channel into their customer marketing strategy.