Top 7 Sales Productivity Tools To Increase Sales

Productivity is not just a buzzword in sales; it’s a game-changer, especially in today’s fiercely competitive landscape. Equipping your sales team with the right tools can revolutionize your sales process. These tools can enhance communication, streamline data analysis, and organize your sales funnels, making your team more efficient and effective.

Any sales team’s ultimate goal is to enhance the bottom line, and improving sales productivity is a key driver. In this article, let’s dive into sales productivity tools and explore which can significantly improve your business’s profitability.

Imagine having a team of supercharged sales professionals, each equipped with tools that make them more efficient and effective. That’s the power of sales productivity tools. But what exactly are they?

A sales productivity tool is any software or app that empowers your sales team to enhance their workflows. Various tools offer different features so your team can take control of their time and effort and focus on selling activities that will result in higher revenues for your business.

There is a proliferation of sales productivity tools available today. Here, I will recommend the seven top tools that you must use:

Snov.io

The Snov.io Email Finder can be used to find and verify email addresses. By offering verified contact information, the tool is effective for lead generation and can enhance the effectiveness of your outreach campaigns.

Moreover, Snov.io’s features allow you to optimize the entire sales process. Your sales agents can minimize the time they spend manually searching email addresses. Thanks to simple CRM integration, you can automate your drip campaigns while ensuring a minimal bounce rate and managing data seamlessly.

Key Features

• Allows you to find email addresses for potential leads
• Validates and verifies email addresses, resulting in a minimal bounce rate
• Enables you to nurture leads via automated email sequences
• Integrates easily with a range of CRMs

Close

Close CRM is an effective tool for enabling your sales team to communicate and collaborate effectively. CRM offers various tools that cover lead management, sales management, and the entire sales funnel.

The CRM features email automation and built-in calling features, allowing your agents to follow up efficiently. You will also get tools for organizing your sales activities, including tracking lead progress. Generate maximum value from your leads while optimizing sales productivity with Close.

Key Features:

• Allows you to make and receive calls directly
• Enables effective email automation
• Organize your sales activities to manage deadlines and daily tasks effectively

Salesforce

Perhaps the most popular CRM globally, Salesforce is an all-in-one solution for sales teams. Your team can utilize its features to generate leads and close deals. 

The CRM platform enables you to centralize all your sales activities. You can make more informed decisions thanks to the tool’s AI-powered insights. Your sales team can customize the dashboards to suit their requirements and focus on key metrics.

Key Features:

• Customizable dashboards enable your sales team to monitor and track key metrics.
• AI-powered insights allow you to maximize value from your sales data
• The Salesforce mobile app is effective for managing sales on the go

HubSpot

This user-friendly tool offers many features for optimizing sales, marketing, and customer service. 

With this tool, your sales team can quickly eliminate repetitive tasks from their day-to-day activities. HubSpot offers sales automation and CRM features that automate sales tasks. Boost your sales productivity with meeting scheduling and email tracking tools.

Key Features:

• CRM features are available free of cost
• Automates repetitive sales tasks easily
• Create and monitor email campaigns without hassle
• Set up meetings with prospects efficiently

Zoom

You might know Zoom solely as a video conferencing tool. This tool can be effective for managing and optimizing remote sales teams.

Zoom enables you to conduct virtual meetings and webinars seamlessly with high-quality video and audio. Make presentations or hold meetings without hassle with screen-sharing features. Discuss your sales strategies with your team on the go. You can also integrate Zoom with various CRM platforms.

Key Features:

• Conduct virtual meetings and webinars with HD audio and video
• Share your screen with your team for presentations
• Schedule a webinar to convert prospects into leads
• Integrate with any CRM platform you use

Miro

Allow your sales team to strategize and plan more efficiently with Miro. This collaborative whiteboard platform is ideal for brainstorming and collaboration. 

This interactive platform enables your sales team to visualize what they are discussing. You can integrate Miro with other productivity tools to foster better collaboration across remote sales teams.

Key Features:

• The interactive whiteboard allows for real-time collaboration

• Use the templates the tool offers to simplify conventional sales activities
• Integrate seamlessly with other productivity tools
• Visualize strategies and processes to eliminate confusion

Fathom

Eliminate the need to take notes manually when conducting sales meetings with Fathom. This transcription and analytics tool summarizes the contents of your conferences and provides vital insights. You can rest assured your sales agents will get all the critical details they discussed with a prospect or client.

You can conduct sales meetings without worrying about overlooking any detail. Fathom also allows for seamless integration with video conferencing tools.

Key Features:

• Automate transcribing for any meeting you conduct
• The tool analyzes the information from your meetings to identify key trends
• Integrate with Zoom or any other video conferencing tool that you use

The Evolution of Sales Productivity Software

Sales productivity software offered limited features and capabilities until a few years ago. Today, you can automate every part of your sales function with different tools providing various features. Modern tools also incorporate AI to enhance further the data they offer you.

Using sales productivity software should be a no-brainer for any sales team. You can reduce the time spent on repetitive tasks and instead focus on generating maximum value from your clients.

Using the right sales productivity tools can significantly enhance your team’s performance. The tools I shortlisted above provide the perfect features to optimize your sales processes. Invest in these tools to improve your workflows and effectively equip your sales agents.