Access to accurate app metrics is crucial for app store optimization (ASO). Sensor Tower’s App Intelligence is a game-changer in this regard. This article provides an overview of Sensor Tower’s App Intelligence and how it empowers businesses in the mobile app industry.
With Sensor Tower’s App Intelligence, users gain access to thousands of app metrics at their fingertips. Navigating through various products to piece together an app’s performance can be a time-consuming task. However, Sensor Tower simplifies this process with its redesigned App Overview page.
The page offers a comprehensive view of an app’s performance across the Sensor Tower platform on a single page, including:
- Key Metrics: On this page, users can quickly grasp important information, such as the app’s category, its monetization strategy, and its top countries and regions by downloads. This provides a snapshot of an app’s global performance and reach.
- App Stats: Below the key metrics, a chart displays critical app performance metrics worldwide for the last 30 days. Users can toggle between different views, allowing them to gather insights on downloads, revenue, and usage, depending on their Sensor Tower subscription. This flexibility is invaluable for tailoring analysis to specific business needs.
- App Versions: Switching between iOS and Android versions for those who wish to delve deeper into a specific app version is easy. Users can view store descriptions, screenshots, top in-app purchases, category rankings, organic acquisition trends, and user ratings. This level of granularity enables businesses to make data-driven decisions about optimizing their app versions.
- In-Depth Insights: Furthermore, Sensor Tower provides even deeper insights into an app’s category and keyword rankings, ratings, and reviews, all just a click away. This wealth of information serves as a starting point for comprehensive app research.
Sensor Tower’s App Intelligence is a powerful tool for anyone performing ASO. It simplifies gathering app metrics, offers a global perspective on app performance, and provides in-depth insights into specific app versions and categories.
With this invaluable resource, businesses can make informed decisions to drive growth and success in the competitive world of mobile apps.
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